TEMPE, Ariz. -- Arizona Cardinals offensive coordinator Harold Goodwin is trying a new approach to coaching the offensive line this season.
He's not screaming as much nor is he using as much profanity to get his point across. But his words this week didn't need to be yelled or emphasized with curses.
Goodwin didn't hesitate when he was asked if the Cardinals are getting the production they need from the right side of the offensive line.
"No, no I'm not," he said as bluntly as a coach be. "And they know it."
It took Goodwin a few breaths to single out right tackle Jared Veldheer, who -- while playing his first season at right tackle since his junior year of high school -- has given up one sack, two hits and seven hurries for a total of 10 pressures on 97 pass snaps, according to Pro Football Focus.
But Goodwin was insistent that Veldheer's honeymoon period is over.
"They got to step up," Goodwin said. "Jared knows it. Jared's been playing right tackle long enough that being over there should not be an issue anymore.
"You win your one-on-one battle with your guy. So either you're going to whip his butt or he's going to whip your butt. And last week we lost that."
Arians, who cited a lack of communication as one of the main reasons for the offensive line's struggles, said Veldheer needs to trust his technique.
To Veldheer, his struggles making the transition have come from "a lot of the biomechanics stuff."
"It's kind of humbling when you go from one side to the other and you have this standard of viewing yourself when you're watching tape and it's not where I wanted to be and I know there's no magic potion for it," Veldheer said. "It just takes a lot of work so I've really been trying to work on getting it to where I want it to be."
His progress will be incremental at this point.
Every time Veldheer takes the field, he said there's a new takeaway he can learn from, whether big or small. But he didn't expect the transition to take this long.
"That's one of the things that makes it so humbling is seeing the guys who have done it," Veldheer said. "Now I can look at D.J. [Humphries] coming in here and playing right tackle as a young guy [then moving back to his natural position of left tackle] and you see that it takes lot of work. And it's great because D.J., he's able to kind of help me sometimes, too: 'Hey man, I was kind of in that same boat, this is what helped.' Our coaches do a real good job with trying to problem solve as well and help out.
"It's just a big process."