Alula empowers partners with Pro Partner Program

ST. PAUL, Minn. — Alula, a provider of smart security and automation systems for professional installers and the award-winning inventors of the Connect+ platform, announced the launch of a professional partner program that provides incentives, marketing support, product training and access to an online resource center.

The Alula Pro Partner Program supports partners with all the marketing, training and sales assets needed to succeed and grow their business. This comprehensive new program empowers independent, local security companies to compete with large tech companies that have encroached on the security space with well-funded marketing operations.

“Over the past year, we’ve had the opportunity to engage and learn with our smart home security dealer community and industry experts,” said Alula VP of Marketing Brad LaRock. “We learned that they were eager for digital marketing support and training opportunities to help them keep pace with rapid technological change. This program provides instant access to the marketing and training resources our partners need to help them focus on their growth and expansion.”

The Pro Partner Program gives dealers access to a robust set of tools and services to help them serve their customers and promote their business. There is no charge or minimum purchase requirements to gain access to the program.

“It’s not enough to simply offer the best all-in-one platform and interactive services package; we also want to help our partners with marketing and sales support,” LaRock said. “That’s why we developed the program and made it available to all our partners to help them grow. We know a lot of other companies require fees or minimum installation numbers, but for us, it was more important to empower our pros to help them succeed, regardless of their market position.”

The program includes a welcome kit that helps new partners ramp up product training and knowledge as swiftly as possible by providing information on how to quickly and easily connect with Alula’s sales and marketing teams. The program also provides Pro Day Training — virtual and on-site tutelage so teams can feel confident about installing products in any scenario.

As part of the program, Alula also launched the Partner Resource Center. This exclusive portal for Alula partners offers a one-stop shop for training and marketing assets. This includes digital collateral and other marketing brochures that can be easily customized with the partner’s logo and contact information. The resource center also provides a well-organized, searchable library of install guides, training videos, product specs and image files.

“Alula has done a great job of helping us with ideas and supplying us marketing assets to work with,” said Nicholas Luciano, business development and team lead for residential/small commercial at Floyd Total Security, a mid-size integrator in Minneapolis, Minn. “Alula understands the fact that when they help one dealer, they’re essentially helping all their dealers.”

For more information about how to become an Alula pro, visit Alula.com/pro-signup. 

Category M1 Cellular – Why is it Important?

There’s a lot of buzz about the internet-of-things (IoT) these days, and the largest companies in the world are starting to get into the act.  In all the excitement, it’s easy to conclude that this concept of transferring data from homes to remote locations is a new idea. In reality, the security industry has been practicing this basic functionality for many decades.  Starting in the 1960s with the ability to transfer data acoustically over telephone lines, the Security Industry has been in the “IoT” business. We just didn’t know what it was called!

Security continues to cast a large shadow in the IoT space.  IDC estimates that Smart Security, which is the convergence of security, video, and home automation, will increase its share of “Smart Home Device” shipments from 39.7% in 2019 to 54.1% in 2023.  Similarly, in the commercial space, security applications continue to have a strong and growing presence. In recent years, cellular networks have been the communication channel of choice for security manufacturers and integrators.  This paper discusses recent developments in cellular IoT, and how the Connect™ Family of products from Alula takes advantage of the many benefits offered by these new technologies.

Download the CAT-M1 whitepaper here.

Alula’s Enhanced Website and Tagline Reinforce The Company’s Dealer Focus

Alula, the leader in smart security and automation systems for professional installers and the award-winning inventors of the Connect+ platform, doubled down on its commitment to professional security installers by making them the centerpiece of the company’s new tagline and website.

Previously known for “Simplifying Security,” Alula has reinvented its tagline for 2020 and will now highlight “Professional Smart Security.” While ease of installation is still an important part of Alula’s value to customers, the new tagline further emphasizes that Alula only sells to professional installers and differentiates it from the slew of DIY offerings that have crowded the marketplace.

“Over the past few short years, we have seen a number of marketing companies enter the security space with DIY offerings that go around the professionals who made this business great,” says Alula CEO Brian McLaughlin. “Alula was built on and has always been committed to maintaining a partnership with the professional dealer and installer community. We still believe that the best security is provided by local professionals.”

As the smart home security industry enters a new decade, Alula’s goal is to clearly represent its unique position in the marketplace, and more importantly, the company’s trusted partnership with installers. As the tagline suggests, Alula puts “Professional” first.

Along with the new tagline, Alula launched a new website at http://www.Alula.com (previously http://www.alula.net.) Like the new tagline, the refreshed website is an expression of Alula’s professional-first mindset. The website, designed specifically for professional security installers, includes several tools and programs to enhance profitability. Among the new features:

  • An interactive demo showing the breadth of Alula’s solutions
  • Easy access to all key info for product features, SKUs, and technical sheets
  • Rebate programs for professionals to help them capture new business
  • A newly launched program that rewards referrals
  • Resources that include install guides and a robust library of webinars

“Alula is the first all-in-one hardware and interactive services provider that is 100% focused on professional partners,” says McLaughlin. “This refresh of the Alula brand puts our partners front and center and reminds their customers of the value of hiring a trusted local security consultant.”

ABOUT ALULA
Alula is the only vertically integrated security and home automation platform purpose-built for today’s independent security and installation professionals. From sensors to hub to network, Alula offers a complete, end-to-end solution and one accountable partner. Today, thousands of partners across North America have nearly 300,000 active locations secured and connected with Alula. Designed for professionals, the Alula platform provides a complete security, automation and video solution for renters, homeowners and commercial installations. Alula is a business-driven platform designed to reduce truck rolls, increase RMR, simplify inventory and put today’s professional providers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. For more information about Alula, visit http://www.alula.com.

Alula Awarded Product of the Year for BAT-Connect at Consumer Electronics Show

Alula, the leader in smart security and automation systems for professional installers and the award-winning inventors of the Connect+ platform, announced the BAT-Connect communicator has won the Mark of Excellence Award for Security and Surveillance Product of the Year at the 2020 Consumer Electronics Show in Las Vegas. The award recognizes the best new or improved security and video surveillance products.

Launched in the back half of 2019, this is the 5th award Alula’s BAT-Connect communicator has won — affirming the market need for a device that allows dealers an efficient and effective way to takeover or upgrade a residential smart home system.

More than a basic communicator, this intuitive device connects intrusion security, video and automation with the award-winning Alula Smartphone App, bringing interactive features to legacy security systems. Fueled by the secure Alula network, system control is delivered instantly to Apple and Android smartphones as well as Alula’s new Slimline Touchpad.

“We’re honored to be recognized by the Consumer Technology Association for BAT-Connect, one of the latest in the Connect family of products,” explained Alula VP of Engineering Paul Saldin. “The BAT-Connect allows a security system to become smart, integrated and automated. There is a real need to bring these new interactive features to legacy systems. BAT-Connect is also great for new installs and allows our customers to standardize their entire business on a secure and fully integrated offering.”

BAT-Connect is the first communicator with three paths of communication, including the first to use Cat-M1 cellular, the communications path optimized for the Internet of Things. With the use of Cat-M1 cellular technology, the BAT-Connect not only rescues 3G and CDMA cellular systems from the impending sunset, it also will bridge the gap to 5G and keep running long into the future.

“Cellular sunsets have long been a major problem for security professionals, and we aim to help them stop wasting time and money by updating systems every time cellular providers decide to harvest network bandwidth optimized for cell phones,” says Russell Vail, Alula’s Executive Vice President of Market Development and an industry-leading expert on cellular sunsets. “We have to get this industry out of this crazy loop where we keep repeating the same behavior and expecting different results. The BAT-Connect is a game changer that solves sunsets once and for all.”

ABOUT ALULA
Alula is the only vertically integrated security and home automation platform purpose-built for today’s independent security and installation professionals. From sensors to hub to network, Alula offers a complete, end-to-end solution and one accountable partner. Today, thousands of partners across North America have nearly 300,000 active locations secured and connected with Alula. Designed for professionals, the Alula platform provides a complete security, automation and video solution for renters, homeowners and commercial installations. Alula is a business-driven platform designed to reduce truck rolls, increase RMR, simplify inventory and put today’s professional providers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. For more information about the BAT-Connect, visit https://alula.com/communicators/bat-connect/. For more information about Alula, visit http://www.alula.com.