Alula Expands Team To Reinforce Importance of the Dealer Channel

ST. PAUL, Minn.Feb. 11, 2020 /PRNewswire-PRWeb/ — Alula, a leader in smart home security and automation systems for professional installers, announced the addition of Warren Hill as Director of Partner Development. In this role, Hill will continue to drive the company’s engagement within the professional dealer channel and deepen Alula’s partnerships within the smart home security industry.

Hill joins Alula from UTC Fire & Security, a division of United Technologies, where he spent nearly a decade in various leadership roles. Most recently as Vice President of Partner Solutions, Hill designed, built, launched and grew the company’s customer loyalty program and led the development of a customer web portal.

“I look forward to continuing my work supporting professional security partners in my new role with Alula,” Hill said. “Our industry is evolving and I believe Alula is well positioned to help professionals keep pace with enhancements in technology and tools that will help grow their business.”

Prior to Hill’s time at UTC Fire & Security, he was the Director of Small Business Sales at American Express where he led a number of sales and services teams and initiated the start up of multiple new processes. As a Global Product Manager at General Electric, Hill managed the lifecycle of multiple software and technical products.

“We’re excited to have Warren join the team,” said Brad LaRock, VP of Marketing at Alula. “The Connect Family of Products is seeing strong adoption in the professional installer community and that interest helped us grow our core base of partners by over 30% last year. Warren will help us advance the complete offering we’ve built for Alula Pros, including our new Pro Program.”

The Alula Pro Program was launched earlier this year and supports partners with the marketing, training and sales assets needed to succeed and grow their business with Alula. This comprehensive new program creates community and empowers independent, local security companies to compete with large tech companies that have encroached on the security space with well-funded marketing operations.

“At Alula, we recognize professional dealers are an integral piece of the industry’s growth and innovation,” added Todd Hokunson, SVP of Sales at Alula. “We are thrilled to have Warren join the team. He will connect new and existing partners to Alula’s Pro Program, giving them access to a robust set of tools and services to help them serve their customers and promote their business.”

Alula is the only vertically integrated security and home automation platform purpose-built for today’s independent security and installation professionals. From sensors to hub to network, Alula offers a complete, end-to-end solution and one accountable partner. Today, thousands of partners across North America have nearly 300,000 active locations secured and connected with Alula. Designed for professionals, the Alula platform provides a complete security, automation and video solution for renters, homeowners and commercial installations. Alula is a business-driven platform designed to reduce truck rolls, increase RMR, simplify inventory and put today’s professional providers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. For more information about Alula, visit