Alula Partners with Three Security Industry-Focused Representative Firms to Expand its Presence Across The UNITED STATES

St. Paul, Minn. – (October 12, 2022) – Alula, the leader in smart security and system communications for professional installers, announces a partnership with three regional manufacturer representative firms to expand its footprint across the United States. The collaborative efforts with Thomasson Marketing Group (TMG), Lanier Rep Group (LRG) and Security Solutions Incorporated (SSI) will enable Alula to expand relationships and provide an extension to their existing sales team.

First, the partnerships will focus on the quickly waning opportunity to help alarm dealers prepare for the Verizon CDMA sunset, scheduled for the first week of January 2023. Alula is focused on ensuring its residential and commercial technology solutions are available to those migrating to newer and more advanced technologies. Alula’s award-winning BAT-Connect and BAT-Fire communicators are equipped with LTE-M cellular technology. These communicators are designed for new installations, system upgrades and takeovers, and allow dealers to lessen the number of communicators they have to carry in inventory.

“With over seven decades of security industry expertise between the three firms, we are excited to partner with TMG, LRG and SSI to provide those in need of security, automation and smart property solutions with Alula products,” said Dave Mayne, Chief Revenue Officer, Alula. “The relationships developed and forged by these three firms will allow our broad range of applications and consistent system management experience to reach more users.”

Secondly, Alula’s wireless smart security solution Connect+ continues growing in popularity among dealers who want a value-rich and versatile platform that can be used to cover simple to complex installations. These rep firms will help further expand the knowledge of this unique system to alarm dealers of all sizes and focus. A broadened understanding of Alula’s products and services will be paramount as Alula prepares for the launch of a new hybrid panel solution in 2023.

“This partnership is a win-win for both Alula and these rep firms, with Alula getting assistance from firms that already have great presence in the SMB and commercial segments of the security market, and the rep firms being able to leverage an industry-leading portfolio of smart intrusion products and services to their existing clients,” said Mayne.

Each representative firm will be focused on selling Alula products in a different region of the U.S. TMG is positioned to reach the Western region; LRG targeting the south and central part of the country; and SSI will cover the Eastern U.S.

Visit https://alula.com/contact-sales/ to find a local representative.

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ABOUT ALULA

Alula’s fire, security and home automation solutions are purpose-built for today’s independent security dealer and integrator professionals. Alula offers end-to-end alarm and interactive services, a mobile app, dealer portal, wireless security/smart home system, universal communicators, translators, cameras, sensors and more. Alula’s mission is to provide differentiated security, automation and smart property solutions that help professional alarm dealers and integrators grow their business more profitably. For more information about Alula, visit https://alula.com/.

Alula’s Dave Mayne featured in Industry Publication

What’s Coming for Residential Dealers?

The way security and automation dealers and their clients interact is changing rapidly as technology advances and do-it-yourself systems proliferate. Continued dealer success hinges on their ability to embrace these changes as part of everyday business.

Traditionally, the dealer was the source of all devices and services required for a connected home. Dealers installed equipment and things remained mostly unchanged until the customer moved, stopped paying, or a cellular sunset required upgrading a system’s communicator. There was little or no need for regular interaction between dealers and their customers.

However, there’s been a significant shift across multiple industries. Consumer-centric business models, pushed by tech giants such as Google and Apple, are aimed at the cost-conscious and younger consumers who are comfortable setting up a DIY smart home system without dealer assistance. While security remains essential, these customers are more interested in automation and convenience and aren’t afraid to install devices purchased online or from big-box stores. To succeed, dealers must provide the services these customers want. Despite what some dealers may think, it’s difficult to grow while only installing security systems. 

Increasingly, dealers must accept the smart lighting, Wi-Fi plugs and other devices customers bring into their homes. Leading smart home manufacturers now design network-enabled, discoverable products that can locate other smart devices. IP-based equipment enables dealers to gain insight into what’s essential to their customers. 

New technologies, providing more benefits and services, offer dealers tremendous growth potential over the next few years. Home systems, built around sensors that detect movement and things opening and closing, are now adding cameras equipped with artificial intelligence. The cameras serve as sensors that go beyond detecting basic motion. A good example is life safety services increasingly powered by AI-equipped cameras. They detect such events as smoke and fire or an older adult who has fallen or is showing a change in gait. Built-in object detection highlights motion by people, vehicles or pets, making it easy to search for things important to end users, such as children arriving home from school. 

This industry was built on users, or their security provider, having to program what they wanted their systems to do. Increasingly, we have AI-based systems observing our actions and automatically suggesting activities. We’ve already seen this with virtual assistants suggesting music based on our previous selections. This type of learned behavior will make its way into the security and home automation industry in a big way. 

Also, look for wireless devices with improved transmission range, providing more choices for product placement. And expect new services enabling communities of family and neighbors to respond to a user’s system alerts and alarms – all through a common smartphone app.

 

SMB

Small to medium businesses represent a sizable percentage of revenue for many alarm dealers. In a post-pandemic world, SMB employees come and go at different times of day, making it essential for managers to control systems remotely. 

Dealer-installed devices can integrate with other building systems, such as access control. AI will enable interactive systems to handle events such as unattended deliveries. With a push of a button on a mobile app, the security system is disarmed. Another button press unlocks the door and the delivery person is given access to leave packages indoors. Once the delivery has been completed the system re-arms itself. And it all happens while a camera monitors the event. 

Some of the automation activities offered by smart home systems will also help small businesses control lighting and other systems, improving security and reducing energy costs. Dealers can help franchise owners unify and collectively manage multiple locations under a single account. 

 

Consolidation

In a very competitive marketplace, including DIY, dealers must become more efficient in their account creation costs. This involves viewing consumer-purchased devices as reducing the amount of time and money needed for a dealer to get an account up and running. 

We’re likely to see increased industry consolidation. Smaller dealers may be at risk if they aren’t building scale, volume or specialized offerings. Technology offers these dealers a chance to redefine their businesses, making themselves known as integrated technology leaders. They need to say to potential and existing customers, “We’re your local technology integrator. We deliver more.” Adopting an integrator mindset is an important path to survival. 

 

Cyber awareness

More IoT devices create added opportunities for a successful cyberattack. Users may have 10, 20 or more “connected” devices on their network. When they buy a device, most people have no idea where it was made or who’s hosting it. Yet, these home networks are where users do their taxes and store health data and other private information. 

Cybersecurity fears will drive some DIY adherents to a professional dealer/installer. Here is an opportunity for dealers to offer managed networks with no need to roll trucks as firmware and software updates are controlled remotely. Managing networks provides dealers with a reliable source of recurring monthly revenue.

Successfully operating a home security and automation business is challenging at any time. For years, dealers built businesses around monitoring intrusion and life safety sensors. Then came the addition of controlling lights, locks and thermostats. That’s all good, but now it’s time to think about providing remote management and proactive monitoring of more devices. Technology offers new ways for dealers to display their professionalism and take control of their customers’ systems – and their businesses. 

 

(Dave Mayne is chief revenue officer for St. Paul, Minn.-based Alula, the leader in smart security and system communications for professional installers)

 

 

 

Alula Launches New Enhanced Video Platform

New camera models, AI-based object detection, Mobile app enhancements and more!

St. Paul, Minn. – April 22, 2022 – Alula, the leader in smart security and system communications for professional installers, today announced the release of its powerful new video platform. Featuring new camera models, AI-based object detection, enhancements to video clip navigation and viewing in the Alula Smart Security App and advanced video capabilities through the new Slimline Touchpad PRO. These new products and capabilities strengthen the role that video plays as a core component of professional security, and further reinforces Alula’s position as a full service solutions provider.

Three new cameras have been added to Alula’s video portfolio. The first is a modern, industrial designed Outdoor Bullet – perfect for viewing porches, alleyways, backyards and more. The second is a smart Doorbell camera with robust and simplified aesthetics, improved motion detection algorithms, and active motion highlighting. The final model is the Indoor 360, featuring responsive pan-tilt operation for broad viewing coverage. All three cameras deliver a high definition viewing experience, motion detection, extended Wi-Fi range and night vision to help users see what’s going bump in the night.

The Outdoor Bullet camera, specially equipped with AI object detection, allows the camera to differentiate between vehicles, people, pets and other objects. System owners will appreciate that they are able to see more while capturing less, as AI object detection filters out “motion noise” and intelligently captures clips of desired activity – such as a child returning home from school or a potential unknown intruder.

With Alula’s Smart Security App, individual camera settings can be adjusted so that system notifications are sent to system users when specific motion activity occurs. App enhancements for navigating stored video clips make it easier for users to find and view clips that were captured at a specific date and time.

Alula’s new video platform can be used in multiple ways. It can be used as part of a more comprehensive smart security system when used in conjunction with the Connect+ control panel. It can be paired with the BAT-Connect alarm panel communicator, on new system installations or on legacy panels that may be in need of a feature refresh. It can also be used as a standalone video surveillance system, which is important for dealers and integrators who are looking for a way to get their foot in the door with consumers and small business owners that may initially only be interested in video services.

“If you need another reason to take a serious look at Alula’s new video platform, consider our newest system control interface – the Slimline Touchpad PRO,” said Corey Plender, Alula’s Vice President, Product Management & Customer Success. “These new cameras and our new touchpad have been purposely integrated to deliver an enhanced customer experience.”

The new touchpad brings these cameras to life by enabling users to monitor live or recorded video on a 7-inch, full color display. The Touchpad PRO plays an audible chime when the doorbell is activated. It also enables two-way conversation with visitors through the new Doorbell camera, or with people in various locations throughout the property with the Indoor 360 camera.

“The advances we’ve achieved with this new video platform are just the beginning,” Plender said. “We are working on intelligent processing that will allow us to combine the AI detection capabilities of these new cameras with our sensor technology. Using the video information and sensor activity together, will allow us to tell a more complete story of what’s going on inside of a home or business. These elements will all be brought together to further evolve the video verification experience.” 

Visit alula.com/cameras to learn more about Alula’s new cameras or alula.com/slimline-touchpad for more information about the Slimline Touchpad PRO.

ABOUT ALULA

Alula’s fire, security and home automation solutions are purpose-built for today’s independent security dealer and integrator professionals. Alula offers end-to-end alarm and interactive services, a mobile app, dealer portal, wireless security/smart home system, universal communicators, translators, cameras, sensors and more. Alula’s mission is to provide differentiated security, automation and smart property solutions that help professional alarm dealers and integrators grow their business more profitably.

 

For more information about Alula, visit https://alula.com/

 

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Alula Services Create a Community for Alarm System Response

Alarm Verification Services and Alula Messenger create a collaborative environment to reduce false alarms and increase system use.

St. Paul, Mn. – March 15, 2022 – Alula, a leader in smart security and system communications for professional alarm dealers, today announced two new service enhancements – Alarm Verification Services and Alula Messenger – enabling system owners to create a community for responding to system alerts and alarms in real-time. Maintained by the system owner, the notification and response community may include family members and neighbors.

Community members may act on alerts and alarms resulting from detected intrusion events as well as day-to-day activities based on video clips from integrated cameras. The user’s response team receives real-time notifications and communicates with other members through the Alula Smart Security App. 

Warren Hill, Alula’s Vice President of Marketing, said the service enhancements create a home monitoring and control platform capable of checking on events that might include:

  • Inadvertent alarm activations
  • Temperature or water leak alerts from inside the home
  • Ensuring children arrive home safely from school
  • Safety checks on elderly adults living independently

Both Alarm Verification Services and Alula Messenger enable system owners to create an established support community,” he said. “These new tools enable community members to quickly investigate, collaborate and communicate with each other and their monitoring center.”

The new service enhancements reduce false alarms and the related penalties imposed by certain jurisdictions by verifying actual alarms. System users create and maintain their lists, which greatly increases the chances of them remaining up to date. 

Historically, the creation and maintenance of lists have fallen to alarm dealers or monitoring centers. Frequently, regular updates were not made, resulting in monitoring centers struggling to locate the right people and wasting valuable time and money responding to events.

These new features will bundle with other Alula system services and be available exclusively through professional alarm dealers and system integrators and provide them another way to increase their monthly revenue.

“These new features were designed to help dealers reduce account attrition by providing an alarm system that’s more relevant and integral to a customer’s everyday life,” said Hill.

 

ABOUT ALULA
Alula’s fire, security and home automation solutions are purpose-built for today’s independent security dealer and integrator professionals. Alula offers end-to-end alarm and interactive services, mobile app, dealer portal, wireless security/smart home system, universal communicators, translators, cameras, sensors and more. Alula’s mission is to provide differentiated security, automation and smart property solutions that help professional alarm dealers and integrators grow their business more profitably.

 

For more information about Alula, visit https://alula.com/

 

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Alula Launches BAT-Fire Universal 5G-ready Fire Communicator.

Versatile new communicator offers reliability, easy installation and universal FACP support

St. Paul, Minn. – December 7, 2021 – Alula, the leader in smart security and system communications for professional installers, today introduced BAT-Fire, an innovative universal 5G-ready fire communicator for system integrators requiring an all-purpose, full-featured device. BAT-Fire builds on Alula’s long history of developing award-winning products and services. 

BAT-Fire offers easy configuration and support of all fire alarm control panels using dial-capture to report Contact ID signals, or flexible inputs for interfacing with dialer-less FACPs. Simply connect the communicator via its dual Tip & Ring Dial Capture, configure the panel and the system is ready to go. The new communicator provides sole path cellular (LTE-M) and IP or dual path communications. 

Previously, you may have needed one communicator for cellular communications and another for ethernet,” said Dave Mayne, Alula’s senior vice president, product and marketing. “Both are always available on BAT-Fire, and you can turn the cellular radio on or off if desired, something other communicators can’t do.”

BAT-Fire’s four programmable inputs or outputs allow monitoring of auxiliary building systems, such as the HVAC and sprinkler flow control, for increased RMR opportunities. There’s no need to redo battery calculations, as the new communicator is powered off the panel, using less current and eliminating the need for a different power supply or a bigger or secondary battery. 

BAT-Fire features remote troubleshooting and diagnostics. It also comes with Alula’s industry best Five-Year Warranty, so you can feel confident that your investment is well protected.

“We took our time designing BAT-Fire to meet the needs of a proven, mature and established market,” Mayne said. “BAT-Fire offers features that help reduce the total cost of ownership and reduce the complexity of fire communicator  installations. Plus, with 5G capability, it eliminates typical hassles associated with cellular sunsets.” 

The BAT-Fire is now available through security and electrical distributors that carry Alula products.

ABOUT ALULA
Alula’s fire, security and home automation solutions are purpose-built for today’s independent security dealer and integrator professionals. Alula offers end-to-end alarm and interactive services, mobile app, dealer portal, wireless security/smart home system, universal communicators, translators, cameras, sensors and more. Alula’s mission is to provide differentiated security, automation and smart property solutions that help professional alarm dealers and integrators grow their business more profitably. The BAT-Fire communicator is available nationwide through distributors catering to the fire alarm and integrator industry. Click here for more information about BAT-Fire. For more information about Alula, visit https://alula.com/

Alula Launches A Builder Program Offering Unequaled Flexibility To Alarm System Integrators

Alula, the leader in smart security and automation systems for professional installers, today launched the Builder Program, an industry-leading program for professional smart home security integrators who work with residential homebuilders. This program provides the flexibility and cost structure alarm dealers and residential integrators need to grow their business, while delivering the technology new homebuyers demand.

“Throughout the creation of this program we talked to a lot of alarm dealers across the U.S. about their ideal solution for the new construction market,” explained Brian McLaughlin, CEO at Alula. “The number one thing they asked for was the ability to design packages specifically for the homebuilders they work with. Our program does just that. We provide solutions and leave it up to the integrator to customize a unique package that works for their builders. It’s by far the most flexible, cost-effective program available in the industry.”

Unlike other programs that require dealers to work with multiple suppliers for hardware and services, Alula offers an integrated solution that covers the complete experience. Because of this, Alula is able to offer hardware packages at everyday low prices and then add prepaid service plans that fit the needs of each integrator. In addition to providing the complete hardware and service solution, Alula also provides sales and marketing assets to help alarm dealers sell the value of offering a smart home experience to new homebuyers.

“A key differentiator of the Alula Builder Program is how we’re going to market. Alula is launching this program to our professional dealer partners,” McLaughlin added. “We’re remaining true to Alula’s brand by putting our dealer partners first and allowing them to customize smart home packages that work for their builder customers. Other programs in this space bypass the residential integrator and engage directly with the homebuilder.”

Four standard service plans, ranging from 12-months to the lifetime of the original homeowner, are available. Service plans include smart device control and automation (lights, thermostats, door locks, and more), live video viewing and local alarm. Alarm dealers can work with builders and homeowners to add additional services, capabilities and hardware.

Additional core benefits of the Alula Builder Program include:

  • Versatility: One panel for automation, video and security
  • Customization: Select the kit that works best for the homebuilder’s needs
  • Cost-Efficiency: Save with model home discounts, remote service activation and cellular communication on-demand
  • Flexibility: Alula’s platform covers wireless and hardwired applications
  • A Dynamic App: Alula’s mobile app automatically configures itself based on the services to which a homeowner has subscribed

“Having smart home security technology installed in new construction is no longer considered an upgrade — homebuyers expect these tech features in their new homes,” said Rob Bowlin, President of Quantum Security. “We’re installing smart lights, door locks, cameras and security devices throughout the home. The great thing about the Alula program is that we can use the same equipment for automation as we do for security. Plus, the Alula platform gives us the ability to remotely activate new features, which significantly reduces costs typically incurred on return trips.”

The Alula Builder Program is available to all Alula dealers. To learn more about the Program, visit www.alula.com/builder.

About Alula

Alula is the leading all-in-one security and home automation platform, purpose-built for today’s independent security and installation professionals. From panel to communicators and sensors to the industry’s fastest network, Alula offers a complete, end-to-end solution and one accountable partner. Today, thousands of alarm dealers and integrators across North America have nearly 400,000 active locations connected and secured with Alula. Designed for professionals, the Alula platform provides a complete security, automation and video solution for renters, homeowners and commercial installations. Alula is a business-driven platform designed to reduce truck rolls, increase RMR, simplify inventory and put today’s professional providers in control of their business, their customers and their revenue. The Alula Builder Program is available to professional installers in the U.S., Canada and Australia. For more information about Alula, visit http://www.alula.com. For information about becoming an Alula partner, visit https://alula.com/advantage/.

Alula Launches Wireless Outdoor Siren to Protect the Yard

The new device adds to an outdoor security products line that includes an outdoor gate sensor, outdoor motion detector, outdoor bullet camera and doorbell camera

Alula, the leader in smart security and automation systems for professional installers and the award-winning inventors of the Connect+ Platform, today announced the latest addition to its line of outdoor security products, the RE636 Wireless Outdoor Siren.

The Wireless Outdoor Siren is an extended perimeter warning device that produces high volume alert sounds and visual strobing. The device provides an early warning to summon help in the event of burglary, smoke or carbon monoxide alarm conditions. The siren’s volume and strobe lights are adjustable through AlulaConnect to accommodate any installation scenario, and the siren can be incorporated into home automation routines through Alula’s Scenes engine.

“In an emergency, there’s no time to waste, and we’ve seen tragic instances where first responders weren’t able to find the right house,” says Dave Mayne, VP of Products for Alula. “With the outdoor siren, there’s a flashing light that tells police and firefighters exactly where help is needed. Eliminating confusion in those crucial moments can save lives.”

The RE636 includes a multi-cadence siren, 2-5 year battery life (batteries included), and IP56 water resistant enclosure. The siren can be installed with AC power by routing the power supply wire through the hole in the back plastic, while wall mounting can be achieved by securing the siren to a surface with the included mounting screws. The Connect+ panel supports up to eight RE636 sirens at one time for especially large properties. 

“There has been a dynamic shift with people spending more time at home this year,” said Alula CEO Brian McLaughlin. “It’s more important than ever to feel secure at home, and the Outdoor Siren offers an early warning that can save lives and provide peace of mind.”

Alula’s Slimline Touchpad honored in SIA’s New Product Showcase

Alula, the leader in smart security and automation systems for professional installers and the award-winning inventors of the Connect+ Platform, was recognized by the Security Industry Association (SIA) with a New Product Showcase Award in the Intrusion Detection and Prevention Solutions category for their Slimline Touchpad. The awards are presented in coordination with ISC West — revealed on July 9 as part of a virtual presentation ceremony.

Alula’s Slimline Touchpad was commended by the judges for its ability to instantly modernize old security panels with at-a-glance control of video, security, environmental and automation sensors. The Touchpad creates an encrypted feed to Alula Video Cameras, including the Video Doorbell, so customers can see, hear and speak to people at the doorstep.

Installers have acknowledged the touchpad for its ease of use. The touchscreen looks and drives just like the Alula smartphone app, with a vivid 7” landscape view. That means only one set of controls to teach, with no manual needed, which saves security professionals both time and money.

“We’re honored to be recognized for the innovative Slimline Touchpad,” said Brian McLaughlin, CEO, Alula, “We’ve heard back from partners that the Slimline Touchpad is a system-seller that their customers love. This award from SIA is wonderful recognition of the hard work of our talented engineers.”

SIA’s new product showcase awards strive to recognize innovative physical security products, services and solutions. The technologies showcased provide the most innovative products on the frontline of security. Alula’s 2020 New Product Award win for the Slimline Touchpad follows up a 2019 SIA Award for the Bat-Connect communicator.

The Slimline Touchpad is now available pre-programmed as part of a new Connect+ kit that can be set up by a professional or an end-user with Pro assistance in 30 minutes or less.

“We know that a customer’s satisfaction with their security system will largely depend on their experience with the app and the home touchscreen controls,” says Dave Mayne, Vice President of Product Management at Alula. “That’s why we worked so hard to create a seamless user experience across those screens. Thank you SIA for continuing to recognize and celebrate innovation in our industry.”

About Alula
Alula is the only all-in-one security and home automation platform purpose-built for today’s independent security and installation professionals. From sensors to hub to network, Alula offers a complete, end-to-end solution and one accountable partner. Today, thousands of partners across North America have over 300,000 active locations secured and connected with Alula. Designed for professionals, the Alula platform provides a complete security, automation and video solution for renters, homeowners and commercial installations. Alula is a business-driven platform designed to reduce truck rolls, increase RMR, simplify inventory and put today’s professional providers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. For more information about the Slimline Touchpad, visit https://alula.com/slimline-touchpad/ . For more information about Alula, visit https://alula.com.

Coronavirus Opens Commercial Security Opportunities

Providing security systems to commercial clients during the pandemic is vital opportunity to help those businesses stay ahead in uncertain times.

Dave Mayne 

Originally published in CE Pro

Owning and managing a business day-to-day is challenging in normal times. But in a global health emergency like the coronavirus where tens of millions of workers are being told to stay home, customers are keeping their distance and supply chains are in a state of upheaval, the combined challenges can seem overwhelming.

Buildings are empty or operating with a skeleton crew. Assets are being left unattended. The familiar faces who deliver goods on a regular schedule are being replaced by strangers who come and go at different times.

Business owners are concerned not just about the security of their operations, but about keeping business moving along in a world that changes constantly.

Security integrators can help them on both fronts.

In the new business landscape, where face-to-face interactions are not an option, remote control, remote access and full visibility into properties and assets have become critically important. Enterprises that use fully integrated, cloud-based security systems will find the day-to-day challenges less daunting.

With the right technology in place, businesses can worry less and get back to doing what they do best: serving the customer.

 

Integrated Security Helps Overcome Challenges

Social distancing rules during the pandemic mean businesses of all kinds face a fearsome new hurdle: keeping operations going with few or no people on site while serving customers who don’t dare venture outside the house.

But commerce goes on, after a fashion. People still access properties to perform necessary work, although they’re discouraged from interfacing with others. And properties and assets—which are more vulnerable now–still need to be kept secure.

For many businesses, securing the operation means using some combination of intrusion prevention, video surveillance, access control and energy management. Some businesses use four separate systems with four separate interfaces to handle these critical functions.

Four separate systems is complex enough on a normal day, but during an emergency that upends daily life and keeps people home, patchwork systems like these quickly become untenable. And they also don’t offer a complete view.

Access Control, for example, will show who entered a specific segment of the building, but doesn’t see movement inside a property.  Cameras can detect movement, but they can’t determine if they’re seeing an authorized person or not. It is through interactions between systems that a more complete picture is formed.

Additionally, in a fragmented security setup, security and access systems are set up to run according to a certain set routine, which in normal times might be easy to stick to. But if a single routine changes—for example, if a delivery schedule changes—all four of these systems must be updated to account for the change.

And since the pandemic started, constant change has become the norm. Staffing levels and schedules have changed. Access patterns have changed. And because of social distancing protocols, personnel are scattered and working at different times, which means people may need access to places they didn’t use before.

Business today is a fluid situation, and every change four times is not just inefficient and prone to errors. Today, it’s next to impossible.

Combining all of these functions into a single interface is the way businesses can resume some version of normal operations. It’s also the way the security integrator goes far beyond the role of watchdog, and helps business owners manage the day-to-day functioning of their business.

Go Beyond Just Access Control

The way for them to get these features without piling cost and complexity on top of an already difficult situation is to use a solution that unites all of these functions in a cloud-based system, and offers them on a single interface.

Disparate systems are complex even when things are going smoothly, and it may be awhile before things run smoothly again. Marrying the various critical functions of security, access and building management is a necessity now, but will remain immensely valuable long after the pandemic has passed.

Alula’s cloud-based security platform has been giving businesses simple remote control of their operations for years, and we’ve recently extended our platform in a way that’s especially useful in the new business climate we’re only now beginning to see play out. We’ve expanded and tightened the integration on the intrusion side. Beyond just remote control, we now view all sensor and user activity. We provide full remote visibility into a broad range of intrusion systems

Partnering with Brivo, the global leader in cloud-based physical security, means offering a maintenance-free, cloud-to-cloud API integration that makes it easy for integrators to install and configure both systems quickly.

Intrusion detection, access control and interactive features like video and energy management can all be accomplished remotely, and from a single interface.

This is the kind of flexibility and simplicity that businesses need in a fast-changing situation where all of the normal processes have been turned upside-down.

Business owners, for example, can now remotely manage unattended delivery, allowing the delivery person to access a portion of a property without risk of generating a false alarm, and getting verification that the delivery occurred – even including visual verification of the package.

New or temporary employees can now disarm a security system without having to share a code, managing this all through the access badges every employee receives. Video events can now be tagged with details of specific security and access control events, making it easier to sort through weeks of surveillance video.

Business owners and managers need to focus on how to serve a customer who’s needs have dramatically changed – leaving little time to constantly configure and change multiple different security and access systems.

While this type of integration is prompted by the current challenge, early adopters will find it offers benefits long into the future.


Dave Mayne is Vice President of Product Management at Alula, the leader in smart home security and automation systems for professional installers and the award-winning inventors of the Connect+ Platform. Connect with Dave on LinkedIn.

Alula Marketing VP Brad LaRock featured in SDM

Alula Marketing VP Brad LaRock is featured in SDM magazine’s new “State of the Market” report for 2020.

LaRock comments on the Interlogix shutdown at the end of 2019 and the opportunities it opened up for innovation.

Brad LaRock, vice president of marketing at Alula, an all-in-one security and home automation platform based in St. Paul, Minn., says 2019 was a year of transition, partially due to big companies such as Interlogix closing their doors.

Alula took advantage of the instability by creating new solutions, such as the Connect-XT, which helped professional installers upgrade Simon panels after the Interlogix shutdown.

“Innovations like this led to over 50 percent growth in activations for Alula Interactive,” LaRock says.

LaRock also discussed how Covid-19 has led to a surge in partner wishing to offer a customer-installed do-it-with-me solution.

Alula has seen increased interest in adoption of its pro-guided, contactless install model since the pandemic started.

“The industry had already started dipping a toe in self-install models to compete with big tech DIY brands, but with the sudden onset of social distancing, we expect this trend to markedly accelerate with every company exploring new ways to reach customers without face-to-face exposure,” LaRock says.

Read the whole article here.