Alula Marketing VP Brad LaRock is featured in SDM magazine’s new “State of the Market” report for 2020.

LaRock comments on the Interlogix shutdown at the end of 2019 and the opportunities it opened up for innovation.

Brad LaRock, vice president of marketing at Alula, an all-in-one security and home automation platform based in St. Paul, Minn., says 2019 was a year of transition, partially due to big companies such as Interlogix closing their doors.

Alula took advantage of the instability by creating new solutions, such as the Connect-XT, which helped professional installers upgrade Simon panels after the Interlogix shutdown.

“Innovations like this led to over 50 percent growth in activations for Alula Interactive,” LaRock says.

LaRock also discussed how Covid-19 has led to a surge in partner wishing to offer a customer-installed do-it-with-me solution.

Alula has seen increased interest in adoption of its pro-guided, contactless install model since the pandemic started.

“The industry had already started dipping a toe in self-install models to compete with big tech DIY brands, but with the sudden onset of social distancing, we expect this trend to markedly accelerate with every company exploring new ways to reach customers without face-to-face exposure,” LaRock says.

Read the whole article here.

Alula, the leader in smart security and automation systems for professional installers, announced a solution for dealers to stay on track to upgrade smart home security systems to meet the approaching 3G cellular sunset. Connect-XT provides dealers with an easy-to-install product that upgrades an outdated panel while servicing customers in a safe way.

Connect-XT, which can easily upgrade Simon XT, XTi and XTi5 panels to a modern, mobile, interactive security experience, can now be easily installed at home. Alula is the first to offer a 5G-ready cell card that can easily be installed by the end-user. This allows Pro installers to get ahead of their sunset obligations even if they are unable to do an in-person visit due to concerns around Coronavirus.

The new CAT-m1 cellular card interacts with the Simon panel serial automation interface, providing full sensor status, system status and arming controls. Not only will this card save Simon products from the upcoming 3G sunset, but it is also compatible with the 5G standard as well, meaning that Security Pros and their Simon customers need not worry about the next cellular sunset.

Beyond technological upgrades, the Connect-XT offers a solution for customers who are hesitant to have individuals enter their homes in these unprecedented times. The Connect-XT’s easy, one-tool installation allows for any individual with a legacy system and a screwdriver to complete the upgrade.

“At Alula, we are striving to do our part to maintain business operations and safety for our partners and their customers during a time of social distancing and uncertainty,” said Paul Saldin, Vice President of Engineering at Alula. “Providing this first-to-market product for an incredibly easy install gives Security Pros the opportunity to get ahead of the Sunset even if they can’t visit a customer’s house right now.”

During the development of the Connect-XT, the Alula engineering team drew on deep knowledge of the Simon products and harnessed this insight to deliver a solution that’s easy to install and upgrades the functionality.

“No longer must a security dealer choose between maintaining a security system and adhering to appropriate social distance protocol,” Saldin said. “The Connect-XT is a solution designed to keep our partners and their customers safe.”

ABOUT ALULA
Alula is the only all-in-one security and home automation platform purpose-built for today’s independent security and installation professionals. From sensors to hub to network, Alula offers a complete, end-to-end solution and one accountable partner. Today, thousands of partners across North America have over 300,000 active locations secured and connected with Alula. Designed for professionals, the Alula platform provides a complete security, automation and video solution for renters, homeowners and commercial installations. Alula is a business-driven platform designed to reduce truck rolls, increase RMR, simplify inventory and put today’s professional providers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. For more information about the Connect-XT, visit https://alula.com/connect-xt/. For more information about Alula, visit https://alula.com.

Alula, the leader in smart security and automation systems for professional installers, has won Security Sales & Integration award for the 2020 Most Valuable Product (MVP) for the Slimline Touchpad, the latest security and automation interface to deliver the integrated app experience powered by Alula Interactive.

This award acknowledges superior products and services for electronic security industry professionals. While the MVP Award is typically announced at ISC West, due to the postponement of the event, Security Sales & Integration has announced the award winners ahead of this year’s conference.

“I don’t envy the panel of independent expert judges who had to evaluate and select winners among so many outstanding solutions,” says Security Sales & Integration Editor-in-Chief/Associate Publisher Scott Goldfine. “But pick they did, and those entrants should be quite proud of the achievement while dealers and integrators should be paying very close attention so as to integrate these offerings into their portfolios.”

Released March 2020, the updated Slimline Touchpad controls every aspect of a modern security system, delivering control of video cameras, Z-Wave devices and intrusion and environmental sensors. It offers the ability to add audible zone status so that the device announces when a door or window opens and closes, and has a user interface that matches the cell phone app, which is unique in the industry.

“Alula is honored to receive this award for innovation and to offer our partners a modern solution for onsite interactive control,” said Brian McLaughlin, CEO of Alula. “The ability to take a clunky old keypad off the wall and replace it with a modern, interactive security and automation experience is a game changer for our partners and another reason why Pros are flocking to Alula as the fresh new alternative.”

The Slimline Touchpad works with the BAT-Connect Communicator as well as Alula’s award-winning Connect+ panel. Unlike competing products that have limited functionality for additional touchpads away from the hub, the Connect+ allows subscribers to have four fully functional Slimline Touchpads spread throughout the home.

MVP entries were judged on a number of factors, including innovation, functionality, competitive advantages, benefits to the installer or monitoring provider and value to the end user.

ABOUT ALULA
Alula is the only all-in-one security and home automation platform purpose-built for today’s independent security and installation professionals. From sensors to hub to network, Alula offers a complete, end-to-end solution and one accountable partner. Today, thousands of partners across North America have over 300,000 active locations secured and connected with Alula. Designed for professionals, the Alula platform provides a complete security, automation and video solution for renters, homeowners and commercial installations. Alula is a business-driven platform designed to reduce truck rolls, increase RMR, simplify inventory and put today’s professional providers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. For more information about the Slimline Touchpad, visit https://alula.com/slimline-touchpad/. For more information about Alula, visit https://alula.com/.

The novel coronavirus is causing a sea change in consumer behavior, but security professionals who stay customer-centric in times like these will find ways to strengthen their position.

Originally published by Security Sales & Integration 

Consumers are craving safety in a world that seems increasingly dangerous. And while they’re eager to use sophisticated technology to secure their families and their homes, they’re not likely to open their doors to the professionals who install and maintain such security systems.

It’s a conundrum the likes of which the professional security installer hasn’t seen before, and it’s sending ripples of anxiety through the industry: Is this the moment I lose my customers to tech giants like Google and Amazon who offer out-of-the-box solutions that will turn millions of consumers into self-reliant, DIYers?

The answer to this question is no. In fact, this is the moment the professional installer becomes more important to consumers than ever, and even grows the business in ways that might not have been impossible just a few months ago.

The spread of COVID-19 is causing a sea change in consumer behavior, and professionals who stay customer-centric in times like these will find ways to strengthen their position, and show that now more than ever the human touch matters — even if it must be done at a distance.

 

The Contactless Install

 

With home visits to customers off the table in many states, the only way forward is to offer a self-install option, which means pre-provisioning many components of a security system on the bench before shipping an out-of-the-box-ready system to customers’ doorsteps.

While some professionals have been offering this option for quite some time, others have resisted, believing that giving the consumer too many “tools” means cutting the installer completely out of the picture.

The coronavirus pandemic has changed that. For the time being, there is no home visit and working side-by-side with the customer in person, so giving consumers the tools they need to install their own systems with remote help from the pro is the only option.

But this doesn’t have to diminish the role of the professional. In fact, it’s the opposite. Consumers need experts now more than ever, especially when it comes to personal safety.

Other industries are moving ahead by replacing in-person meetings with Zoom calls and finding other tech-enabled workarounds. We must do the same, because our customers need us.

 

Beyond Survival: Think Growth

 

Without the burden of having to drive to meet a customer, security pros can expand their horizons. Sending pre-provisioned security systems— and working with the customer over video chat to perform the installs — means customers can now be located anywhere.

But finding those customers may be a different challenge. Going door to door is unlikely to yield the usual results.

That means a shift to digital advertising. Stuck at home, and with the Internet as their guide, consumers are increasingly reaching out to the dealers who are visible and easy to find online. To capitalize on this trend, consider:

• Claiming your position online by strengthening your social media presence
• Leveraging Google Ads for improved visibility
• Refreshing your website content with COVID-19 specific messages

We don’t know how long it will take to go back to normal, but when we get there, you’ll be well-served with the digital presence you establish now.

 

Choose the Right Tech

 

This can be a time of growth for security professionals, not mere survival. But like all adaptations, it requires choosing the right tools for the challenge.

If you’re still pulling wires, unfortunately there’s not going to be much you can do to pivot to customers self-installing. You need reliable wireless security that is professional-grade but still simple enough for an end user to install.

At Alula, we have Connect+, a standalone hub that requires no drilling and receives upgrades and firmware updates remotely. That means you can install and service the panel without ever having to enter the customer’s home.

However, we recommend that you plan to visit the premises once this pandemic lifts. This will be a chance to spot check the install and tackle any projects (such as mounting a touchpad) that may have exceeded the customer’s aptitude.

The follow-up visit is also a great opportunity to upsell: add cameras or additional touchpads, for example. We’ve made our system modular so it’s easy to add onto without having to start over like you would with some systems that hardlock the touchpad into the security hub.

Nobody knows how long this is going to last. You can’t just wait it out and hope it goes back to normal before you go broke. The pro-guided self-install gives our industry a way forward.

There is an old saying in politics: Never let a good crisis go to waste. This might be the biggest crisis our industry has ever faced, but it can also be our greatest opportunity to grow.

Ron Long is VP of Operations and Customer Experience at Alula, a leader in smart home security and automation systems for professional installers. Connect with Ron on LinkedIn.

ST. PAUL, Minn., Feb. 11, 2020 /PRNewswire-PRWeb/ — Alula, a leader in smart home security and automation systems for professional installers, announced the addition of Warren Hill as Director of Partner Development. In this role, Hill will continue to drive the company’s engagement within the professional dealer channel and deepen Alula’s partnerships within the smart home security industry.

Hill joins Alula from UTC Fire & Security, a division of United Technologies, where he spent nearly a decade in various leadership roles. Most recently as Vice President of Partner Solutions, Hill designed, built, launched and grew the company’s customer loyalty program and led the development of a customer web portal.

“I look forward to continuing my work supporting professional security partners in my new role with Alula,” Hill said. “Our industry is evolving and I believe Alula is well positioned to help professionals keep pace with enhancements in technology and tools that will help grow their business.”

Prior to Hill’s time at UTC Fire & Security, he was the Director of Small Business Sales at American Express where he led a number of sales and services teams and initiated the start up of multiple new processes. As a Global Product Manager at General Electric, Hill managed the lifecycle of multiple software and technical products.

“We’re excited to have Warren join the team,” said Brad LaRock, VP of Marketing at Alula. “The Connect Family of Products is seeing strong adoption in the professional installer community and that interest helped us grow our core base of partners by over 30% last year. Warren will help us advance the complete offering we’ve built for Alula Pros, including our new Pro Program.”

The Alula Pro Program was launched earlier this year and supports partners with the marketing, training and sales assets needed to succeed and grow their business with Alula. This comprehensive new program creates community and empowers independent, local security companies to compete with large tech companies that have encroached on the security space with well-funded marketing operations.

“At Alula, we recognize professional dealers are an integral piece of the industry’s growth and innovation,” added Todd Hokunson, SVP of Sales at Alula. “We are thrilled to have Warren join the team. He will connect new and existing partners to Alula’s Pro Program, giving them access to a robust set of tools and services to help them serve their customers and promote their business.”

ABOUT ALULA
Alula is the only vertically integrated security and home automation platform purpose-built for today’s independent security and installation professionals. From sensors to hub to network, Alula offers a complete, end-to-end solution and one accountable partner. Today, thousands of partners across North America have nearly 300,000 active locations secured and connected with Alula. Designed for professionals, the Alula platform provides a complete security, automation and video solution for renters, homeowners and commercial installations. Alula is a business-driven platform designed to reduce truck rolls, increase RMR, simplify inventory and put today’s professional providers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. For more information about Alula, visit https://alula.com/.

ST. PAUL, Minn. — Alula, a provider of smart security and automation systems for professional installers and the award-winning inventors of the Connect+ platform, announced the launch of a professional partner program that provides incentives, marketing support, product training and access to an online resource center.

The Alula Pro Partner Program supports partners with all the marketing, training and sales assets needed to succeed and grow their business. This comprehensive new program empowers independent, local security companies to compete with large tech companies that have encroached on the security space with well-funded marketing operations.

“Over the past year, we’ve had the opportunity to engage and learn with our smart home security dealer community and industry experts,” said Alula VP of Marketing Brad LaRock. “We learned that they were eager for digital marketing support and training opportunities to help them keep pace with rapid technological change. This program provides instant access to the marketing and training resources our partners need to help them focus on their growth and expansion.”

The Pro Partner Program gives dealers access to a robust set of tools and services to help them serve their customers and promote their business. There is no charge or minimum purchase requirements to gain access to the program.

“It’s not enough to simply offer the best all-in-one platform and interactive services package; we also want to help our partners with marketing and sales support,” LaRock said. “That’s why we developed the program and made it available to all our partners to help them grow. We know a lot of other companies require fees or minimum installation numbers, but for us, it was more important to empower our pros to help them succeed, regardless of their market position.”

The program includes a welcome kit that helps new partners ramp up product training and knowledge as swiftly as possible by providing information on how to quickly and easily connect with Alula’s sales and marketing teams. The program also provides Pro Day Training — virtual and on-site tutelage so teams can feel confident about installing products in any scenario.

As part of the program, Alula also launched the Partner Resource Center. This exclusive portal for Alula partners offers a one-stop shop for training and marketing assets. This includes digital collateral and other marketing brochures that can be easily customized with the partner’s logo and contact information. The resource center also provides a well-organized, searchable library of install guides, training videos, product specs and image files.

“Alula has done a great job of helping us with ideas and supplying us marketing assets to work with,” said Nicholas Luciano, business development and team lead for residential/small commercial at Floyd Total Security, a mid-size integrator in Minneapolis, Minn. “Alula understands the fact that when they help one dealer, they’re essentially helping all their dealers.”

For more information about how to become an Alula pro, visit Alula.com/pro-signup.