Ready for ISC West?

Viva ISC West 2022

It’s an understatement to say conferences and tradeshows have changed during the pandemic. Still, we’re packing up our masks and hand sanitizer and heading to Las Vegas later this month (March 23-25) for one of our favorite events – ISC West. And we are looking forward to seeing you there.

If you don’t have your expo pass, here’s a free one on us. It’s a $150 value and it will give you access to the show floor and all the exhibits. You can find us in stand #8109. 

We’ve put together what we think is a great combo of new products, demos, giveaways and surprises. Here’s why you’ll want to visit with us.

  • If you sign up now for a demo (here) you’ll be entered to win a new BAT-Fire communicator or a Connect+ Premium Security Kit. We’ll be giving one of each away to two lucky attendees.
  • Register for a meeting, visit us and you’ll walk away with a $5 Starbucks card to purchase your favorite beverage, muffin or bagel.
  • You’ll be one of the first people to get a look at our sleek new Slimline Touchpad PRO and our new high-definition cameras. 
  • We’ll also show our recently launched universal fire communicator, the BAT-Fire.

In addition to all of this, you’ll get the chance to meet the Alula team, ask questions and provide us with feedback. We’re looking forward to seeing everybody face-to-face, or mask-to-mask as the case may be.

Marketing 101 – Start with the basics

Marketing offers dealers powerful tools to gain new customers and expand services to existing clientele. It doesn’t have to cost much (if anything), except for some planning and time.

In this multi-part blog, I’ll look at different ways to make a positive impression on homeowners and renters throughout your service area. I know some of our dealers are already running successful multi-media marketing programs. Others are a little more hesitant, but there are opportunities for everyone.


Educate Existing Customers

Don’t overlook your existing customer base. These people are already on your radar. Make sure they know all the services you can provide and outline the benefits of those services. Each contact is an opportunity to educate them about home security and evolving smart home services. This takes a little finesse. There is a fine line between providing valuable information and overselling.

One way to walk that line is to develop a virtual flyer that can be emailed with an invoice or the more traditional approach of leaving behind a one-page handout. This lets customers look over the offered products and services and reach out with questions.

Also, remember we can help you customize the Alula app and Slimline Touchpad with your own logo. It means every time your customer uses the app, they will associate it with you and your business.



Looking for new customers? One of the first places to find them is through your existing customers. Word-of-mouth is one of the most powerful marketing tools available. And there are ways you can make it easier for your current customers to spread the word.

One of the best ways to get recommendations from your customer base is by providing excellent service. That seems obvious, but sometimes it’s easy to take your eye off the ball. Apple, Trader Joe’s, Nordstrom and Rackspace have made their reputations off superior customer service. Make sure great customer service is baked into your process. Emphasize it in your trainings and make it a key part of your job evaluations. Customer service should be top of mind for everyone in your workplace – from the person answering the phone to the sales team and the owner or general manager. Look at each customer as a walking advertisement for your business. Building a quality reputation is like money in the bank.



Make it even easier for your customers to recommend you by offering a cash reward or discount on monthly services for each referral. 

And while we’re talking about incentives don’t forget your employees. Offer a bonus for anyone bringing in new business. That means the sales team and anyone from installers to office support staff. Recognize team members who are helping you grow.


Up Your Community Profile

Take a higher profile in the community you serve. People like to support their local businesses. Let them know who you are by working in their neighborhoods. Ask your team to pick a good community cause and donate time. Work with schools, youth organizations, houses of worship or charities in the area. 

Food drives, park/beach clean-ups and school repair events can up your profile in the community, and they’re also great team-building and feel-good activities for your employees. Put on your company logo shirts and remember to take lots of photos. They can be used for office decorations, newsletters, social media, and even the local newspaper. We’ll talk about this more in the second blog of our marketing series. 

Sponsorships & donations are another way to become more well known in the community. Youth sports teams and school fundraisers are inexpensive ways to get your name in front of more people in the area. 

These are just a few ideas just to get you started. I’m sure you’ll think of many more projects appropriate for your community. 

Next up, we’ll look at websites and social media.

Tips for a Smooth 3G Transition

Yes, it looks like the sun is going to set on AT&T’s 3G network. Despite last-ditch efforts by the alarm community for an extension, the telecom behemoth looks ready to drop support for 3G and embrace 4G/5G as of the end of February 2022. Some in the security community are hopeful for a last-minute reprieve, but we advise our dealer/installer partners to take steps to do the necessary upgrades now. Remember, the Verizon 3G sunset is also just around the corner at the end of next year.

We are in the business of providing homes and businesses with life/safety products to protect people and property. If systems are not updated before the sunset, it could mean many services will shut down, leaving people vulnerable.

The good news is that we can help make the upgrade process easier for you and your customers. Our BAT-Connect universal communicator works with virtually any home/small business security panel – that means only one communicator for every upgrade. It is compatible with panels from Honeywell, DCS, Interlogix and NAPCO.

Benefits to your customers

The key to making it through any transition like an equipment sunset is communication. Getting the word out is the most important thing you can do right now. If you haven’t already started letting your customers know the change is coming, begin now. 

For many customers, the 3G transition to 4G LTE sounds like a jumble of acronyms. They may need you to explain it in simple terms. Make sure they understand why this change is happening and focus on the benefits to them. The 4G network is 20 times faster than 3G and 5G is even faster. For your customer, that means:

  • Increased bandwidth and speed — more information, more quickly
  • More reliable — fewer service interruptions
  • Greater flexibility — more devices such as video cameras can be added to the system without slowing down the network
  • Cost savings — our BAT-Connect upgrade will take the customer from 3G to 5G without an additional upgrade. And online service will be quicker and less costly.

Essentially it can give your customer a smarter, safer and more efficient home.

Getting the word out

Reaching out to your customers is a big job, but here are some tools at your disposal.

  • Use your website — Put up a page on the site fully explaining the 3G sunset and next steps. (This page will be a landing page you can link back to on any other correspondence.)
  • Send emails — Use your mailing list to send consistent emails to customers and link back to your website landing page.
  • Billing — When sending out billing information, be sure to add a paragraph on the 3G sunset. Again, link to your webpage.
  •  Use social media — Twitter, Facebook and Instagram are great tools for communicating. Develop posts with links aimed at educating your customers.
  • Newsletters — If you have a customer newsletter, add information on the transition.
  • Leave behinds — Develop a one-pager with information about the sunset. Anytime your team goes on a service call, they should leave this with the customer. Make sure to add an email, phone number or website for more information.

Good news is, our marketing team has developed many of these resources for you, they are white labeled and ready for your branding. Use the Partner Resource Center to download your curated content.

Remember, we’re here to help you through this transition. Stay tuned for more tips and advice over the next few months.