Alula’s Enhanced Website and Tagline Reinforce The Company’s Dealer Focus

ST. PAUL, MINN. (PRWEB) JANUARY 14, 2020

Alula, the leader in smart security and automation systems for professional installers and the award-winning inventors of the Connect+ platform, doubled down on its commitment to professional security installers by making them the centerpiece of the company’s new tagline and website.

Previously known for “Simplifying Security,” Alula has reinvented its tagline for 2020 and will now highlight “Professional Smart Security.” While ease of installation is still an important part of Alula’s value to customers, the new tagline further emphasizes that Alula only sells to professional installers and differentiates it from the slew of DIY offerings that have crowded the marketplace.

“Over the past few short years, we have seen a number of marketing companies enter the security space with DIY offerings that go around the professionals who made this business great,” says Alula CEO Brian McLaughlin. “Alula was built on and has always been committed to maintaining a partnership with the professional dealer and installer community. We still believe that the best security is provided by local professionals.”

As the smart home security industry enters a new decade, Alula’s goal is to clearly represent its unique position in the marketplace, and more importantly, the company’s trusted partnership with installers. As the tagline suggests, Alula puts “Professional” first.

Along with the new tagline, Alula launched a new website at https://Alula.com (previously at alula.net.) Like the new tagline, the refreshed website is an expression of Alula’s professional-first mindset. The website, designed specifically for professional security installers, includes several tools and programs to enhance profitability. Among the new features:

  • An interactive demo showing the breadth of Alula’s solutions
  • Easy access to all key info for product features, SKUs, and technical sheets
  • Rebate programs for professionals to help them capture new business
  • A newly launched program that rewards referrals
  • Resources that include install guides and a robust library of webinars

“Alula is the first all-in-one hardware and interactive services provider that is 100% focused on professional partners,” says McLaughlin. “This refresh of the Alula brand puts our partners front and center and reminds their customers of the value of hiring a trusted local security consultant.”

ABOUT ALULA
Alula is the only vertically integrated security and home automation platform purpose-built for today’s independent security and installation professionals. From sensors to hub to network, Alula offers a complete, end-to-end solution and one accountable partner. Today, thousands of partners across North America have nearly 300,000 active locations secured and connected with Alula. Designed for professionals, the Alula platform provides a complete security, automation and video solution for renters, homeowners and commercial installations. Alula is a business-driven platform designed to reduce truck rolls, increase RMR, simplify inventory and put today’s professional providers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. For more information about Alula, visit https://alula.com.

Alula Launches AlulaConnect, a New Mobile-Friendly Portal to Manage and Streamline Installs for Security and Home Automation Professionals

Upgraded portal enables mobile set-up, support, troubleshooting and more efficient communications with customers

PAUL, MN – April 30, 2019 – Alula, the leader in smart security and automation systems for professional installers and award-winning inventors of the Connect+ Platform, announced today the launch of AlulaConnect, a new partner portal that makes it easier than ever for security professionals to connect customers to the Alula Platform.

AlulaConnect replaces the previous portal, AlarmDealer.com, which will remain available throughout the year as security professionals begin a phased migration to the new interface at AlulaConnect.com.

“A new look, new features and a new name–we have rebuilt this element of our platform from the ground up,” said Brian McLaughlin, CEO of Alula. “We extended the capabilities to elegantly manage the full suite of services: security, video and home automation. Additionally, we aligned this with our Connect family of products as it really brings all the elements of our vertically integrated solution together–from sensor to hub to network and data.”

Thousands of security professionals will see an upgrade to the portal they use to add customers and register devices for their accounts. The rebranded and improved portal–which will lower the total cost of ownership for dealers–offers a simplified, modernized user experience, creating consistency between the popular Alula mobile app and the desktop experience.

“We accomplished this with responsive design that automatically adjusts the page elements to best display on whichever screen you’re using, whether it’s desktop or mobile,” said Corey Plender, Director of Product Management for Alula. “Security professionals need this flexibility to stay competitive in a sector that’s increasingly tech-enabled. The openness of our platform means they can spend less time on management of accounts and more time selling.”

AlulaConnect employs the same open APIs that partners can use to create accounts at point of sale and which allow security professionals to connect seamlessly to their customer-relations management (CRM) systems such as Salesforce.

The upgraded portal enables full remote management of customers’ devices, limiting truck rolls.

Security and automation professionals will use the new partner portal to:

  • Adjust notifications (such as push, email and phone calls) to match their customers’ preferences
  • Set up the Central Station information, including phone number, IP connection, Caller ID number, account number and billing information
  • Manage devices and troubleshoot remotely

Additional functionality planned for future updates include:

  • Ability for end-user to access Connect+ operations and video content
  • Activity and usage based reporting to enhance stickiness and reduce account attrition
  • Monthly details on new activation, including device class reporting

Alula is also updating the portal’s workflow management to simplify the account creation and customer-onboarding process. The AlulaConnect experience is driven by icons that make it intuitive to accomplish the most common tasks in the portal, streamlining data entry and management.

“A portal like this, which makes it easy to communicate with customers and manage accounts with a mobile device, is an invaluable tool for growing our business,” said Ravi Sana, Founder of Allvy Technology Integrators in Spring, Texas. “Security professionals will be thrilled with this upgrade to the account-management portal they know and trust, and they’ll be happy they can access it wherever they are.”

AlulaConnect will also offer improved diagnostic and configuration for communicators and support for Alula network products such as BAT-Connect and Connect+. The portal will feature a framework for enhanced analytic and reporting tools, which Alula will continue to build into the platform.

The new portal will be rolled out to select Connect+ installers in May. It will be available for use with BAT-Connect this summer and open to all users by the end of the third quarter of 2019. Alarmdealer.com will continue to be available throughout 2019 during the transition.

About Alula

Alula is the only vertically integrated security and home automation platform purpose-built for today’s independent security and installation professionals. From sensors to hub to network, Alula offers a complete, end-to-end solution and one accountable partner. Today, thousands of partners across North America have nearly 300,000 active locations secured and connected with Alula. Designed for professionals, the Alula platform provides a complete security, automation and video solution for renters, homeowners and commercial installations. Alula is a business-driven platform designed to reduce truck rolls, increase RMR, simplify inventory and put  today’s professional providers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. 

Alula Wins SIA New Product Showcase Award for BAT-Connect Communicator at ISC West

First communicator to provide triple-path connectivity, 5G ready technology and first to enable legacy security panels to utilize a modern touchpad for on-site control

ST. PAUL, MN – APRIL 16, 2019 – Alula, the leader in smart security and automation systems for professional installers and the award-winning inventors of the Connect+ Platform, was awarded a New Product Showcase Award in the Residential and Monitoring Solutions category for their BAT-Connect Communicator at ISC West, the largest converged security event in the U.S.

Alula’s BAT-Connect Communicator, launched at ISC West, was commended by the judges for being the first interactive communicator to provide three paths of communication outside the home / business; the first communicator to enable legacy security panels to utilize a modern 7” touchpad for onsite control and status; and the first to leverage CAT-M1 cellular technology, the IoT band for 4G and 5G networks

Beyond solving the looming industry challenge of the CDMA network sunset, the BAT-Connect allows customers to instantly modernize their legacy security systems. The device incorporates video and home automation functionality as well as the ability to add a modern touchpad to replace aging LED keypads.

Powered by the encrypted, lightning-fast Alula network, system control is delivered instantly to the smart devices that customers already use and love. Upgrading aging security systems will enable dealers to increase recurring monthly revenue and retain more accounts. Because BAT-Connect provides both IP and the new CAT-M1 cellular technology as primary communication paths it doesn’t have the same vulnerability to sunsets as cell-only communicators.

“We’re honored to be recognized at this show for our BAT-Connect Communicator, a product that will allow our partners to solve a looming problem by instantly modernizing legacy systems and provide the functionalities the consumer demands,” said Brian McLaughlin, CEO, Alula.

Armed with the BAT-Connect, security dealers can streamline their takeover business, cut install time and simplify operations. The easy-to-install communicator is broadly compatible with common panels, giving security dealers a game changer upgrade for 15 million security systems online today.

About Alula

Alula is the only vertically integrated security and home automation platform purpose-built for today’s independent security and installation professionals. From sensors to hub to network, Alula offers a complete, end-to-end solution and one accountable partner. Today, thousands of partners across North America have nearly 300,000 active locations secured and connected with Alula. Designed for professionals, the Alula platform provides a complete security, automation and video solution for renters, homeowners and commercial installations. Alula is a business-driven platform designed to reduce truck rolls, increase RMR, simplify inventory and put  today’s professional providers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. For more information about the BAT-Connect Communicator, visit https://alula.com/communicators/bat-connect/.  For more information about Alula, visit http://www.alula.com.

Media contact: Laura Cruz, TenorPR for Alula, (917) 406-7517; laura@tenorpr.com.

CSM Corporation Announces Alula to Lease 68,000 SF in Relocation to St. Paul

Alula leases first floor of CSM’s Midway Innovation Center I

FOR IMMEDIATE RELEASE: CONTACT:
January 9, 2019, Katelyn Childs
612.395.7136
kchilds@csmcorp.net

MINNEAPOLIS – Alula, the leader in smart security systems for dealers, has leased 68,000 square-feet at CSM Corporation’s Midway Innovation Center I in St. Paul. Alula will move from their current headquarters and production center in Hudson, WI to St. Paul.

Midway Innovation Center is located at the intersection of Highway 280 and Energy Park Drive.

The previous tenant was McAfee who vacated the building in May 2018.

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Brad LaRock Joins Smart Home Security Company, Alula As Vice President of Marketing

Alula, the leader in smart security systems for dealers, today announced veteran communications executive Brad LaRock has joined the company as Vice President of Marketing.

HUDSON, Wis., Oct. 23, 2018 /PRNewswire-PRWeb/ — Alula, the leader in smart security systems for dealers, today announced veteran communications executive Brad LaRock has joined the company as Vice President of Marketing. In this role, LaRock will lead all marketing functions at Alula including security dealer growth and expansion of Alula’s innovative marketing team. LaRock is an experienced marketing leader with a proven track record in the SaaS and technology space.

“The security industry is undergoing seismic changes and unprecedented growth,” said Brian McLaughlin, chief executive at Alula. “The needs of our customers change rapidly, and Brad has years of experience developing strategies that help competitive businesses stay ahead of change and profit from it. Alula’s total solution enables a dealer’s business to reach more consumer types than ever before, making Brad’s job imperative.”

“Security is one of the most dynamic and exciting areas in technology today,” said Brad LaRock, vice president of marketing at Alula. “There are a lot of companies offering smart, connected systems for security, but Alula is the only one offering a simplified solution that’s flexible and scalable enough to put complete control of the system in the hands of dealers and their customers. My career has focused on helping companies grow their businesses smartly and profitably. I’m excited to join Alula to help professional dealers and installers build better, stronger businesses for the future.”

LaRock is an experienced marketing leader with a proven track record in the Software-as-a-Service (SaaS) category. Brad comes to Alula from healthcare marketplace Gravie, where he served as the chief marketing officer. At Gravie, he spearheaded all marketing and communications programs around the company’s mission to help their business customers improve profits while increasing value for the consumer. Prior to Gravie, Brad served as vice president and general manager of MarketForce, a global digital marketing agency at Digital River where he led his teams to help businesses generate demand for their products and services with cutting-edge digital sales and marketing programs.

LaRock has served as an advisor to cause-marketing platform Gelper, and a mentor for the Minnesota Cup business plan competition. He has a Bachelor of Science degree in Mass Communication from Minnesota State University Moorhead.

About Alula
Alula is the only security platform that delivers simplified security for independent security dealers and installers, and the customers who rely on their services and expertise. Today, thousands of dealers across North America have nearly 300,000 active locations secured and connected with Alula. Designed for security professionals, the Alula platform provides a complete security, alarm, video and automation solution for renters, homeowners and commercial installations. Alula is a business-driven security platform designed to reduce truck rolls, increase RMR, simplify inventory and put dealers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. http://www.alula.com.

Alula Launches Unified Video for Security and Automation

New Video Solution Gives Alula’s Security Dealers One Platform to Create New Business and Deliver the Market Leading Video Experience

HUDSON, WI–(PR WEB)– SEPTEMBER 25, 2018– Alula, announced today a fully integrated and consumer-friendly video solution that expands the award-winning Alula Connect+ Platform for the home and small business. Combined with a complete line of Alula- branded Security Cameras also released today [link – https://go.alula.com/videorelease], the new Alula Video offering is quicker to install and easier to maintain, with dozens of ways to increase recurring revenue for dealers. Alula Video can be branded by the professional security dealer in the Alula apps for iOS, Android.

“Alula continues to deliver on our promise of being an end-to-end platform provider from our encrypted sensors to in-home hub to IP-first, highly secure network.  We bring it all together to provide our dealers and their customers a connected-home experience that improves their business operations and the daily life for the consumer,” said Alula CEO, Brian McLaughlin. “With Alula Video professional security dealers have a profitable path to offer and deliver more for their business and residential customers.”

Alula video delivers a new suite of services to the professional security dealer channel, embracing the company’s commitment to helping dealers lower account creation costs.  The video service platform can be offered in conjunction with Connect+, or as an extension to the popular BAT Communicator line from Alula – providing the industry with the most flexible interactive service platform in the industry.

Professional security dealers can start competing today with unified video offerings from Alula by visiting: (https://go.alula.com/videorelease); or by calling 888-88-ALULA.

All Your Video – One Integrated App

Alula Video and Alula App on the Alula Connect+ Platform give professional security dealers unmatched integration between security, automation and video in a single powerful interface that provides control of smart home devices, live and recorded video, and the entire security system. Dealers can give their customers the industry’s first fully integrated video experience – not a separate app or hard to manage tab in a complicated menu. Even better, Alula Video uses a hybrid, redundant storage model to keep all the latest video activities locally and in the cloud — unlike current offerings that stop recording if a customer exceeds their data limit.

And the app at the center of it all carries your brand, helping deepen customer relationships that keep recurring revenue coming. Designed for families or businesses with multiple users on different types of mobile devices, the dealer-brandable user experience is the same on all Alula user interfaces – whether on the latest smartphone or tablet, or Alula’s unique, intuitive Android tablet touchpad.

Inside the Dealer-Branded Alula App, customers can:

  • View of all cameras live
  • Talk and listen through enabled cameras
  • Receive motion detection notifications
  • Review recorded video clips
  • Favorite, tag and download video clips
  • Save favorite cameras to the app dashboard
  • Easily navigate a unified timeline of video cameras and security events

 

The Value of Alula Video

Each Alula Video camera takes seconds to install and enroll, can be managed remotely through the Alula AlarmDealer.com portal, and provides enhanced revenue opportunities for new installations of Alula Connect+ or upgrades of systems running on Alula’s BAT LTE Communicators.

“Alula continues to deliver market-leading innovation like this fully integrated video solution that not only redefines the user experience, it also enables dealers to keep costs low, both on initial installations and on-going services,” said Avi Rosenthal – Founder, IoT Consulting. “The connected home market is expanding the definition of home security, so it’s great to see Alula driving innovation for the professional dealers, helping them to deliver state of the art services to their customers.”

ALULA BRANDED SECURITY CAMERAS for ALULA VIDEO

The completely new line of Alula Security Cameras provide the high-performance customers demand and the low-cost dealers require. The new line of cameras can be purchased from Alula or industry-leading distribution partners and include:

  • Alula Doorbell Camera
  • Alula Outdoor Bullet Camera
  • Alula Indoor Mini-Camera with Two-Way Voice
  • Alula Indoor 360 Camera – 1080p with Pan/Tilt/Zoom

Customers can buy from Alula or through leading distribution partners.

 

About Alula

Alula is the only security platform that delivers simplified security for independent security dealers and installers, and the customers who rely on their services and expertise. Today, thousands of dealers across North America have nearly 300,000 active locations secured and connected with Alula. Designed for professional security professionals, the Alula platform provides a complete security, alarm, video and automation solution for renters, homeowners and commercial installations. Alula is a business-driven security platform designed to reduce truck rolls, increase RMR, simplify inventory and put dealers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. www.alula.com

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Media Contact:
Laura Cruz
Tenor PR for Alula
laura@tenorpr.com
(917) 406-7517

Press Release: Alula Mobile Apps Make Security Simpler and Smarthomes Smarter

Alula Unifies Applications for the Alula Connect+ Alarm Panel Across SmartPhone, Tablet and TouchPad, Making a Single, Simple Secure Experience

HUDSON, WI–(PR WEB)– JUNE, 2018–Alula, the award-winning inventors of the Connect+ Platform, announced today the completion of advanced mobile app integrations that make security and automation simple and more intuitive. With the Alula app, security, smart devices, and video are seamlessly integrated creating a more engaging experience for consumers seeking more from their security solution. The Alula mobile applications will be available on iOS for the iPhone and iPad, and for Android phones, tablets and touchpads running version 4.1 and up.

Consumers can easily control their security system while controlling other devices and build scenes like “lock my doors” and “turn off lights” when arming their security system. In addition, dealers can easily brand the app with their own logo, reinforcing the relationship with their customers and letting users forego a wired wall panel altogether. This app builds on the powerful Connect+ wireless smart security platform from Alula. Security has never been this easy and this powerful.

“For a homeowner with a smartphone and smart home, there really is no difference between automation and security,” said Alula CEO, Brian McLaughlin. “Our goal is to put you at ease by making home security and automation simple and easy. And the professional security dealers who choose Alula can make this happen for homeowners every day.”
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Press Release: Alula Launches SmartHome Now – A Unique Home Builder Solution for Security Dealers

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Free Smart Home Automation for Homeowners, Lowest-Cost Program for Builders, and Easy-to-Convert Monitored Security Sales for Dealers

HUDSON, WI –(PR WEB)—JUNE , 2018—Alula launched its SmartHome Now solution for security dealers who are working with home builders to include smart home automation and monitored security in new home construction. The Alula Smarthome Now solution gives homebuilders the lowest-cost competitive smart home automation platform with upside for new homeowners to add professionally monitored security or additional smart home features from a professional security dealer. Security dealers get an easy conversion opportunity to sell monitored security to hundreds of new customers at once with no additional equipment.

Based on Alula Connect+, the Alula Smarthome Now solution provides the lowest-cost platform for security dealers to connect dozens if not hundreds of new homeowners to professionally monitored security while supporting home builders smart home plans. Pre-installing the Alula Connect+ also allows homebuilders to integrate advance smart home products like Smart Windows and Doors with Pella® Insynctive Technology.
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Press Release: Alula Launches Award-winning Two-Way Voice for Home Security

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HUDSON, WI–(PRWeb – June 18, 2018) – Alula released a new, award-winning two-way voice capability for the Alula Connect+ Platform that reduces installation, maintenance and upgrade costs for security systems in residential and commercial installations. For top security dealers required to offer two-way voice for alarm verification or offering support-at-the-panel for demanding customers, Alula eliminates the need for a separate cellular voice contract and the modification and maintenance that increases cost for dealers and is passed on to their customers.

Security dealers with two-way voice requirements can learn more at ESX Booth # 117 or read on to discover how Alula is lowering the cost of install, setup and support for every security configuration imaginable.
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ISC West 2018 Wrapup

Just weeks before what arguably is the biggest security show of the year we proudly announced that ipDatatel and Resolution Products were now Alula. Not only was the Alula brand and story well received on the trade show floor but so was the introduction of our new CEO Brian McLaughlin. Mr. McLaughlin had the honor, along with the rest of the Alula team, to announce our new Alula mobile app , Alula Cloud Video and our new Connect+ complete home and small business security solution.

Trade show attendees were greeted by a clean, modern and open booth design with interactive hands-on kiosk featuring Alula’s complete solutions. A mix of product engineers, sales leaders and marketing team members manned the booth with the intention of connecting with current and future Alula dealers. During the show, we were excited to be selected by CEPro’s Julie Jacobson as one of the ‘Must See Booths” from ISC West 2018 .

Taking center stage at the Alula booth were four interactive kiosks that focused on introducing the simplicity of the Alula Connect+ platform. The “modular design” kiosk presented the system’s ease of expansion reducing initial cost. Dealers were also invited to view our advanced online portal that allows for full remote programming of the Connect+ system. Also displayed were the easy system enrollment and Alula’s new mobile app with powerful features such as home automation, scenes, and custom user management, and dealer branding.

As both our new and old friends found out this year at ISC West, Alula is more than a name that stands out in front of the crowd. Alula is the people behind the name, people that put the growth of your business first with a timeless philosophy of loyalty while also embracing the future.

Key highlights: