DEALERPERSPECTIVE: Connect+ and Alula Provide Competitive Edge


Atlantic Security, Inc. specializes in electronic protection for homes, farms and businesses. Established in 1977, and still owned by the founder, Atlantic Security is based in Chestertown, Maryland, and serves the surrounding areas. Alula had the chance to chat with Dan Wagner about why Atlantic Security made the switch to the Connect+ system and how beneficial it has been for the company and their customers.


Initially, we used a well-known pro series from a competitor. It worked as needed for many years, but then more and more problems started to occur. Our customers were not getting the type of solution that we strive to provide; we knew we needed to find
something else. We looked into a variety of systems and followed up on  acommendations to take a look at Alula. They have delivered on every promise made and continuously provide us with solutions that work. We haven’t looked back since.


Honestly, the most painful part was not making the switch to Alula and Connect+ earlier. The system and service Alula provides could have saved our team and our customers a lot of headaches from the start. The installation process is straightforward and very easy for our technicians to learn. Alula provides all the elements needed for a successful installation and, on top of that, provides training tools that make everything trouble-free. Not only was it a breeze to train our technicians on the installation processes, but it was also easy for them to understand the capabilities and functions of Connect+ on the Alula app. The switch was stress-free because Connect+ provides the functions and capabilities consumers want.


If a customer wants the exterior lights to go on at 7:30 p.m. every night and turn off at 5:30 a.m. every morning at their business, they can create an ‘automated scene’ in the app within seconds which will allow that to happen. If they want to add thermostat changes, HVAC schedules, interior lights and locked doors, for example, to that automated scene, it is easily accomplished. Some of our customers have 10-15 scenes running at a time. With our previous solution provider, the system was so difficult to navigate that our technicians had to program every scene, frustrating technicians and customers, and resulting in a loss of time and money. In addition, the old pro series did not offer all the smart security features that are offered by Alula. Connect+ and the Alula platform is so intuitive that anyone can use it, and it allows our customers to feel like they are at their business even when
they are miles away.


We work with small cannabis farms to help protect the perimeter with the help of Connect+. There is an alarm system they can arm/disarm depending
on the business hours. If an alarm is triggered, a notification is sent through the app to selected system users. The system automatically activates the perimeter lights and cameras record all of the activity taking place. The benefit of Connect+ is the instantaneous nature of the alarm being triggered,
the lights being activated and the notification being sent to system users. With other systems, it could take six seconds to two minutes for the notification to be sent and the lights to turn on. But with Connect+ there is rarely even a two-second delay.


Connect+ has literally changed our game as we go out to the market. And, I don’t say this lightly, it is the single most innovative product I have ever seen in the 30+ years that I have been in the security industry. The product truly disrupted the industry and easily sells itself. Alula understands what the market needs and delivers solutions that meet and exceed those needs. In a very stale market, Alula has given us the competitive edge and we will continue being big fans of Alula and Connect+.

To learn more about the ease & versatility of the Connect+ Security System visit

1-888-88-ALULA |



John Bazyk is President and Chief Executive Officer of Command Corporation, a Connecticut-based integrator bringing intuitive security systems to home and small businesses throughout the Northeast. For the first 30+ years in business, Command Corporation served thousands of larger retail operations. About five years ago, Bazyk decided to diversify and acquire alarm companies with large residential and small-business customers in New Hampshire and Massachusetts.

The new accounts require a different approach to security. Bazyk, an Alula Pro member, discusses why he chooses Alula products for his residential and small business customers.

Continue reading below or listen to John’s story

Hear John Bazyk Story


Following the Advanced Lock and Alarm acquisition in New Hampshire and DAS in Massachusetts, Command Corporation inherited thousands of control panels from various manufacturers. The company needed a platform capable of working with virtually any system. Bazyk knows the Connect+ platform from Alula provides the highest degree of flexibility and customization. WHYCHOOSE ALULA? Increase profitability with simplified service fees that are easy for everyone to understand Delight customers with convenient app control of security and automation Save time and money with equipment that’s fast and easy to install Secured by (800) 851-6012

“Using Connect+ systems and the Alula app, our customers control the full range of Alula products, including home automation, security sensors, and cameras,” says Bazyk. “The Connect+ panel enables our technicians to quickly take over new accounts without the need to rip and replace entire systems.”

Another Connect+ benefit is its ease of installation. In most cases, technicians are in and out of a home within an hour. Customers receive a wireless 5G-ready panel (preventing the need for replacement with the inevitable 4G sunset) capable of dual-path communications.

While in customers’ homes, Advanced Lock & Alarms’ commissioned technicians have a chance to sell cameras, Bazyk says. “It’s an easy sell because so little labor is involved in adding a Wi-Fi camera.”


In 2020 and 2021, Command Corporation saw significant supply chain issues with some of Alula’s competitors as the 3G sunset approached quickly. “We had thousands of sunset radios that needed replacement –fast,” Bazyk says.

He replaced all older radios with the universal 5G-ready Alula BAT-Connect communicator. “We had no trouble getting the units, and Alula’s $99 service credit helped us keep the replacement costs reasonable.”

Bazyk also likes the award-winning Alula App, which enables the end user to control home and small business security and automation systems from a single mobile phone app. The brandable app allows Command Corporation to remind users of their security dealer when they control their systems. The Alula Connect dealer portal also provides insights about how customers use their systems, which is valuable information for Bazyk in an everchanging technology-based business.

“It’s one platform for our technicians to deal with,” he says. “In most cases, we already have the programming information from the panels, as they are on our systems. And our customers are getting panel bus control through the Alula app, which they didn’t have before. That’s a huge deal.”


Bazyk says Command Corporation installs BAT-Fire, a universal 5G-ready fire communicator, for many small business customers. “Alula built BAT-Fire correctly with two RJ phone jacks and two terminal blocks for the tip and ring dial capture. That makes installation faster. If a technician has a fire panel with an existing phone cord, he just plugs it in. If the panel lacks a cord, he uses the terminal blocks.” www.alula.comThe time needed to get BAT-Fire running on the Alula backend is also “very, very fast,” he says. “The BAT Fire works great to take over almost any commercial fire alarm panel.”


Recurring revenue is important for dealers, says Bazyk. Alula shows its understanding of RMR with simplified service pricing. “Alula’s competitors have convoluted pricing models, and it’s hard for technicians and salespeople to understand these complicated schedules. Alula has simple charges that everyone in our company can understand, making selling add-on services easier.  Also, we’re more profitable because we’re not being nickeled and dimed for every little feature from Alula.”


Bazyk has dealt with many manufacturers during his career. He appreciates the quality products that Alula builds, the ease of back-end programming and even the simple packaging. For example, Alula transmitters and sensors come preassembled –unlike some competitors –reducing installation time “exponentially.”

“Pulling transmitters out of the packaging that many of Alula’s competitors use, assembling them, and then dealing with the trash makes the installation time much longer than it should,” he says.

It’s also easy to train technicians on the Alula infrastructure. “Our technicians can fully install systems in two hours, no problem. You can do three or more installs a day at that rate.”

Bazyk recommends Alula for any residential and SMB dealer. “When you use Alula, you know everything works.”

ALULA To Demo Enhanced Commercial Security Platform at ISC West

ST. PAUL, Minn. – Alula is demonstrating what they’re calling their industry evolving hybrid alarm panel, the Connect-XiP, at ISC West, March 28-31.

Article posted on SSN

The panel combines wireless and wired security as Alula’s offering to the smart commercial security industry. Featuring their point-to-point device communications technology and interactive services, the panel also has a unique programmable power distribution model, multi-battery support, native dual-path communications, dual wireless sensor protocol reception, and more.

“We are excited to showcase Connect-XiP, Alula’s first wired solution, at ISC West,” said Dave Mayne, Chief Revenue Officer at Alula. “Alarm dealers and system integrators have come to recognize and trust our wireless products and for years have asked us to build a wired solution. We are confident this powerful new system will meet their needs and will carry forward the core tenants of Alula – flexibility, innovation and cost-savings for professional security providers.”

“With this versatile new platform, Alula will deliver an ideal solution for both residential and commercial applications. This is a great demonstration of the importance we place on listening to our customers, understanding the market and delivering an innovative, market-focused solution,” said Mayne.

Two models of Connect-XiP are currently planned for launch, and will work with the Alula Security App and Alula Video Platform.


About Alula
Alula is the only security platform that delivers security simplified for independent security dealers and installers and the customers who rely on their service and expertise. Today, thousands of dealers across North America have over 250,000 active locations secured and connected with Alula. Designed for professional security professionals, the Alula platform provides a complete security, alarm, video and automation solution for renters, homeowners and commercial installations. Alula is a business-driven security platform designed to reduce truck rolls, increase RMR, simplify inventory and put dealers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry.

Alula Promotes Matt Gehr to VP, Sales

Matt Gehr, VP Sales

Alula, a manufacturer of smart security and system communications for professional installers, has announced the promotion of Matt Gehr to vice president, sales and a new customer-focused organization realignment to better serve its partners.

Article orginally posted on CEPro

In October 2022, Alula announced new partnerships with three large regional manufacturer representative firms to expand its footprint across the United States. These changes provide greater sales coverage for the East, West and Southern/Central regions for all of Alula’s partners and prospective customers.

“With Gehr’s extensive industry knowledge, he will be a great asset to our leadership team as we continue on a strong growth trajectory and expand our product offerings,” says Dave Mayne, Chief Revenue Officer, Alula.

“With the 3G sunset behind us, we are primed and ready to help alarm professionals get back to growing their businesses, and not just updating existing accounts. Gehr and his team will be instrumental in expanding the knowledge of our platform among dealers of all sizes and focuses. A broadened sales coverage will be paramount as we prepare to launch some big new additions to our platform in 2023.”

Matt Gehr started at Alula in 2015 as the Midwest regional sales manager. Over the past eight years, he has held positions such as business development manager and director of sales, Midwest and strategic accounts before accepting the newly formed vice president, sales role. With this new role, Gehr will be responsible for developing plans and strategies to meet sales goals, anticipating partner needs and identifying where improvements can be made. This change will allow Alula to provide better customer service throughout the United States.

Large Australian Warehouses Go Wireless With Alula Connect+

Commercial facilities up to 160,000 square feet are rarely candidates for wireless security systems. Considerations such as a site’s size, thick concrete walls, metal components and multiple levels combine to make deployment of a wireless system difficult at best. However, Australian security dealers recently proved that wireless technology easily meets the security needs of two large warehouse facilities in the country’s most populous cities, Sydney and Melbourne.

The Alula Connect+ security panel is built for a wide range of residential and small business security and automation applications.

At the heart of both projects is an Alula Connect+ security panel providing one hub for monitoring all system devices. The 5G-ready Connect+ is built for a wide range of residential and small business security and automation applications. The Australian projects include up to 70 connected points, including PIRs, smoke and seismic detectors, door and window sensors, access control readers and more.

Large australian warehouse go wireless with alula connect +

Ashley George, technical director for Sydney-based ASEG Security & Automation, said his company previously installed Connect+ units in smaller commercial facilities throughout Southeastern Australia. The success with those projects left him wondering if the units could meet the needs of much larger sites.

“I’ve been involved with the wireless market for many years and decided this was the time to see how the technology would work in a large installation,” George said. “Our client successfully used 100 percent wireless systems leveraging Connect+ in six smaller satellite depots around Sydney and Melbourne. That experience gave them the confidence to try it in a new 15,000-square-meter (161,458-square-foot) Melbourne warehouse.”

The ASEG team worked to pre-program and pack the entire system, including two signal repeater devices, numbering each box to correspond with a specific location in the new warehouse. George shipped the boxes to a trusted Melbourne contractor and oversaw the four-day installation.

The system was an immediate hit with the end user. George said the Alula mobile app enabled the warehouse management to receive real-time updates, including any system arming or disarming and views of cameras throughout the new facility and satellite locations. George said the wireless system saved days of installation time compared to a hard-wired project, enabling ASEG to charge a premium while also saving the client money.

Routine signal strength checks show the system is working as expected. George said he’s already planning more wireless systems for larger commercial locations that, until recently, were thought to require hardwired systems. “I’m pleasantly surprised how well this project came together,” he said. “Connect+ is a great product that’s light years ahead of the competition.”

Another Australian warehouse recently scrapped a hard-wired security system in favor of Connect+ based wireless technology, installed by Actel Group, which provides electronic security, building controls, fire accessories, communications systems and more from its base in a Sydney suburb. Actel Group Managing Director Vince Valente said the quick installation time of the wireless system convinced his client to try something different for a 7,000-square-meter (75,347-square-foot) warehouse for storing computer-related technologies. The project includes sensors in the office space and throughout the warehouse.

The facility includes two levels of offices and one level of warehouse space in a building, including thick concrete walls and metal structures — potential roadblocks for wireless communication.

Valente said the Actel Group had never installed a wireless system in a project of this size. The installation took a little over two days and was completed without signal repeaters. He estimates that a hard-wired system installation in the same facility would have taken a couple of weeks to complete.

“To be honest, we’ve dealt with wireless projects and they weren’t always 100 percent effective,” he said. “But that was working with other brands. We gave Alula’s Connect+ a go as our distributor recommended it. This project gives us the confidence to install wireless systems in more locations. I’m pleased with how efficiently and reliably it has worked. And, more importantly, our client is happy with it.”

Alula Partners with Three Security Industry-Focused Representative Firms to Expand its Presence Across The UNITED STATES

St. Paul, Minn. – (October 12, 2022) – Alula, the leader in smart security and system communications for professional installers, announces a partnership with three regional manufacturer representative firms to expand its footprint across the United States. The collaborative efforts with Thomasson Marketing Group (TMG), Lanier Rep Group (LRG) and Security Solutions Incorporated (SSI) will enable Alula to expand relationships and provide an extension to their existing sales team.

First, the partnerships will focus on the quickly waning opportunity to help alarm dealers prepare for the Verizon CDMA sunset, scheduled for the first week of January 2023. Alula is focused on ensuring its residential and commercial technology solutions are available to those migrating to newer and more advanced technologies. Alula’s award-winning BAT-Connect and BAT-Fire communicators are equipped with LTE-M cellular technology. These communicators are designed for new installations, system upgrades and takeovers, and allow dealers to lessen the number of communicators they have to carry in inventory.

“With over seven decades of security industry expertise between the three firms, we are excited to partner with TMG, LRG and SSI to provide those in need of security, automation and smart property solutions with Alula products,” said Dave Mayne, Chief Revenue Officer, Alula. “The relationships developed and forged by these three firms will allow our broad range of applications and consistent system management experience to reach more users.”

Secondly, Alula’s wireless smart security solution Connect+ continues growing in popularity among dealers who want a value-rich and versatile platform that can be used to cover simple to complex installations. These rep firms will help further expand the knowledge of this unique system to alarm dealers of all sizes and focus. A broadened understanding of Alula’s products and services will be paramount as Alula prepares for the launch of a new hybrid panel solution in 2023.

“This partnership is a win-win for both Alula and these rep firms, with Alula getting assistance from firms that already have great presence in the SMB and commercial segments of the security market, and the rep firms being able to leverage an industry-leading portfolio of smart intrusion products and services to their existing clients,” said Mayne.

Each representative firm will be focused on selling Alula products in a different region of the U.S. TMG is positioned to reach the Western region; LRG targeting the south and central part of the country; and SSI will cover the Eastern U.S.

Visit to find a local representative.

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Alula’s fire, security and home automation solutions are purpose-built for today’s independent security dealer and integrator professionals. Alula offers end-to-end alarm and interactive services, a mobile app, dealer portal, wireless security/smart home system, universal communicators, translators, cameras, sensors and more. Alula’s mission is to provide differentiated security, automation and smart property solutions that help professional alarm dealers and integrators grow their business more profitably. For more information about Alula, visit

Alula’s Russell Vail Weighs In On Trends Impacting Monitoring Centers, By Warren Hill

Advanced technologies enable manufacturers, installing dealers and monitoring centers to continually improve how residential and SMB customers secure and automate their homes and businesses. New smartphone apps put tremendous system control in the hands of end users.

But new technology, such as universal dual and IP path communicators and 5G cellular-ready systems (while the industry continues to meet the 3G sunset), aren’t enough to overcome all the difficulties associated with getting alarm signals from customer sites to monitoring centers.

POTS vs. Cell & Radio Signals

Home security systems communicate with monitoring centers in different ways. Traditionally, they communicated directly to monitoring center receivers via landline phones, also known as plain old telephone service (POTS). Today, more signals are sent to automated systems using Internet or radio signals. “We prefer automation-to-automation,” says Russell Vail, executive vice president and co-founder of Alula. “By bypassing the old-school receivers, we eliminate unnecessary bottlenecks.”

He says that all industry segments are pushing for end users to replace their POTS lines with cellular or Internet signals. Still, about 35% of customers rely on landlines. “When you start sending alarm signals over an analog phone line to one that’s digital, you can receive unreliable communication,” he adds. “Calls may be delayed for several minutes or just be wrong. You might send an emergency responder to an incorrect address. We must replace these analog lines. Getting customers to change to cellular or Internet communication requires a concerted effort from the entire industry.”

Ashley Raisanen, business manager at Rockford, Minn.-based WH International Response Center (WHIRC), agrees with Vail that landline phone lines are a significant problem for monitoring center operators. WHIRC monitors about 65,000 customers in 38 states. She estimates landlines generate about 40% of calls to WHIRC.

“In the last five years, we’ve seen a decline in the quality of traditional phone lines. They are quickly becoming unreliable. Alarm panels will be forced to redial the receiver if there is any disturbance on the line. Waiting for callbacks delay response times.”

WHIRC has little influence over its customers’ communications paths, especially in rural areas lacking adequate cellular service. Many of the center’s rural sites are vacation homes where owners don’t want to pay for year-round Internet coverage providing IP communication. WHIRC can sometimes trace calls through phone switches when there is a communications error. However, too often, landline calls are not identifiable.

With a mobile app, subscribers can easily verify an alarm event themselves instead of having to be called by a monitoring center.

“Customers can be resistant to changing their landlines until they fail,” Raisanen says. “With the changes in technology and reduction of costs, we have seen customers wanting more connectivity with their alarm panels. They are making the choice to switch communication paths prior to complete failure.”

She says WHIRC looks to its manufacturing partners to help with solutions — cellular, IP or dual takeover modules that replace landlines and improve communications while remaining cost-effective in the residential and SMB markets where affordability is crucial. The monitoring center also looks to manufacturers to help educate installing dealers.

Raisanen says some manufacturers offer reduced-price upgrades and sunset programs, reducing the cost of Internet communications through long-term commitments that enable dealers to replace old communications systems.

Dwight Sears, president and CEO of Silent Guard, an installing dealer based in Somerset and Lexington, Ky., says his technicians no longer install systems using landline communications. “Landlines are obsolete. We may still serve a few [legacy] landline systems, but they are no longer an installation option for us.”

Customers Take Control

Modern IP-based systems offer smartphone apps, providing end users greater control over who receives and responds to their signals. For example, there’s no need for a monitoring center to routinely notify users that a child has returned from school. Customers can handle this on their mobile phones without outside involvement.

“When an alarm transmits signals, our system simultaneously sends the signal to all users and the monitoring center,” says Vail. “Customers may cancel the application’s alarms or verify an emergency, requesting immediate calls to first responders. There are many actions customers can perform with the system that a monitoring center cannot.”

He says this system works well with younger end users — those under 40 — who strongly favor communicating via a text message instead of a phone call. Manufacturers are bringing the alarm system in forms end users prefer. Customer-operated smartphone apps work well with monitoring centers, says Raisanen. “End users receive immediate alerts. Sometimes, they’ve fixed a problem before we call them. For example, they use cameras in their homes to see if a kid forgot to disarm the alarm panel. That’s one less thing for us to handle. Everyone is happy.”

Sears is also a proponent of a single customer app that controls most residential security. Most of his customers are monitored by a nationwide provider. “I personally love and use the apps daily. It keeps me connected to multiple locations at the same time. It’s one of the best things that’s happened to our industry. It allows us to be a true partner with our customers. In the past it was ‘your system’ to now we are hearing ‘our system,’ that’s huge for our industry.”

He says both Silent Guard and its monitoring center invest heavily in health monitoring resources for their customers. His company uses a text messaging platform to communicate with its customers, notifying them of trouble signals, alarms and other events that might occur.

Raisanen says she wants system manufacturers/service providers to share component changes with monitoring centers before introducing them to the dealer community and end users. “We want to ensure things are ready with the technology in place at our end before changes are implemented.”

According to Sears, good communication between manufacturers and Silent Guard is important for his business. One of the current issues involves delays in getting required inventory. “We need more communication as we don’t want any surprises. Communicate and then at the end of the day, communicate more. Many times, there are solutions if they would just reach out and let us know what’s going on. That would be a win-win for both of us.”

Verification Cuts False Alarms

False alarms are a problem facing the entire industry. Recent studies show that up to 94% of alarms are false — mostly due to end-user errors. Many law enforcement organizations charge for repeated false alarms (as high as $500 per incident) and some agencies stop responding to alarms from repeat offenders.

That’s why many experts agree that alarm verification is necessary. Raisanen says WHIRC has an enhanced call verification process. Signals go from the homeowner’s system to the monitoring center, where an agent calls the customer to confirm the need to contact emergency services.

Monitoring center dispatchers make two calls to the primary contact. If there is no answer, dispatchers will dispatch authorities then try to contact any other keyholders on the list. It’s a process that may take 15 minutes or more depending upon the number of people. Customers can quickly cancel nuisance alarms using a smartphone app that reduces false alarms.

She says WHIRC is working with manufacturers to incentivize alarm verification methods with little cost. Vail says more information assists station operators with actionable data required to make the best dispatch decisions. That includes more indoor and outdoor video, enabling operators to see what’s happening at a customer’s home.

For example, artificial intelligence will determine if motion resulted from a pet, a motor vehicle, or a person instead of nothing more serious than windblown foliage. Video enables operators to provide more details to first responders, such as a vehicle’s type and color and the number of people inside.

“We’ll charge a little more for this added service to cover our development costs, but it will be pennies a month — far less than the fines many law enforcement departments charge for false alarms,” he says.

Sending alarm signals over an analog phone line to one that’s digital can result in unreliable communication.

A Smarter, Brighter Future

Kirk MacDowell, president of Oregon-based MacGuard Security Advisors, is a 42-year industry veteran and a member of the Security Sales & Integration editorial board. He sees AI making predictive determinations about alarm signals with a system’s hub serving as the collection point.

“Within a few years, a system’s hub will gather data from multiple sources to grade a potential response. For example, it will know if customers are at home based on the location of their mobile phones,” he says. “Based on all the information, it might determine there’s only an 8% chance of a false alarm. Using the proposed Alarm Validation Scoring standard from The Monitoring Association, this event might rate a level four call for service, meaning there is likely a person or persons present at the site and it appears there is a threat to life.”

Calls rated at a lower level may not warrant a call for immediate assistance. This information will help monitoring centers prioritize calls to first responders, resulting in fewer requests for assistance. “Fewer calls allow monitoring centers to spend more time on training existing staff, work smarter and offer a better quality of service to dealers and their customers,” he adds. As part of a continued change, MacDowell sees monitoring centers soon providing ancillary monitoring of nonsecurity devices, such as home generators and HVAC systems.

“The industry has changed. For example, we’ve largely eliminated door knockers; technology and communications have changed. Monitoring centers haven’t changed to any great degree — and they’re going through that metamorphosis now.”

Sears says that each provider in the residential security chain — manufacturers, dealers, monitoring centers and customers — must adapt to new technologies. “It’s like the old saying, stay ahead of events and adapt or you die as a business. We’re also passing along the businesses to a younger generation — in our case, our son. The industry continues moving at a faster pace. I’m excited to see where it’s going.”

Alula’s Dave Mayne featured in Industry Publication

What’s Coming for Residential Dealers?

The way security and automation dealers and their clients interact is changing rapidly as technology advances and do-it-yourself systems proliferate. Continued dealer success hinges on their ability to embrace these changes as part of everyday business.

Traditionally, the dealer was the source of all devices and services required for a connected home. Dealers installed equipment and things remained mostly unchanged until the customer moved, stopped paying, or a cellular sunset required upgrading a system’s communicator. There was little or no need for regular interaction between dealers and their customers.

However, there’s been a significant shift across multiple industries. Consumer-centric business models, pushed by tech giants such as Google and Apple, are aimed at the cost-conscious and younger consumers who are comfortable setting up a DIY smart home system without dealer assistance. While security remains essential, these customers are more interested in automation and convenience and aren’t afraid to install devices purchased online or from big-box stores. To succeed, dealers must provide the services these customers want. Despite what some dealers may think, it’s difficult to grow while only installing security systems. 

Increasingly, dealers must accept the smart lighting, Wi-Fi plugs and other devices customers bring into their homes. Leading smart home manufacturers now design network-enabled, discoverable products that can locate other smart devices. IP-based equipment enables dealers to gain insight into what’s essential to their customers. 

New technologies, providing more benefits and services, offer dealers tremendous growth potential over the next few years. Home systems, built around sensors that detect movement and things opening and closing, are now adding cameras equipped with artificial intelligence. The cameras serve as sensors that go beyond detecting basic motion. A good example is life safety services increasingly powered by AI-equipped cameras. They detect such events as smoke and fire or an older adult who has fallen or is showing a change in gait. Built-in object detection highlights motion by people, vehicles or pets, making it easy to search for things important to end users, such as children arriving home from school. 

This industry was built on users, or their security provider, having to program what they wanted their systems to do. Increasingly, we have AI-based systems observing our actions and automatically suggesting activities. We’ve already seen this with virtual assistants suggesting music based on our previous selections. This type of learned behavior will make its way into the security and home automation industry in a big way. 

Also, look for wireless devices with improved transmission range, providing more choices for product placement. And expect new services enabling communities of family and neighbors to respond to a user’s system alerts and alarms – all through a common smartphone app.



Small to medium businesses represent a sizable percentage of revenue for many alarm dealers. In a post-pandemic world, SMB employees come and go at different times of day, making it essential for managers to control systems remotely. 

Dealer-installed devices can integrate with other building systems, such as access control. AI will enable interactive systems to handle events such as unattended deliveries. With a push of a button on a mobile app, the security system is disarmed. Another button press unlocks the door and the delivery person is given access to leave packages indoors. Once the delivery has been completed the system re-arms itself. And it all happens while a camera monitors the event. 

Some of the automation activities offered by smart home systems will also help small businesses control lighting and other systems, improving security and reducing energy costs. Dealers can help franchise owners unify and collectively manage multiple locations under a single account. 



In a very competitive marketplace, including DIY, dealers must become more efficient in their account creation costs. This involves viewing consumer-purchased devices as reducing the amount of time and money needed for a dealer to get an account up and running. 

We’re likely to see increased industry consolidation. Smaller dealers may be at risk if they aren’t building scale, volume or specialized offerings. Technology offers these dealers a chance to redefine their businesses, making themselves known as integrated technology leaders. They need to say to potential and existing customers, “We’re your local technology integrator. We deliver more.” Adopting an integrator mindset is an important path to survival. 


Cyber awareness

More IoT devices create added opportunities for a successful cyberattack. Users may have 10, 20 or more “connected” devices on their network. When they buy a device, most people have no idea where it was made or who’s hosting it. Yet, these home networks are where users do their taxes and store health data and other private information. 

Cybersecurity fears will drive some DIY adherents to a professional dealer/installer. Here is an opportunity for dealers to offer managed networks with no need to roll trucks as firmware and software updates are controlled remotely. Managing networks provides dealers with a reliable source of recurring monthly revenue.

Successfully operating a home security and automation business is challenging at any time. For years, dealers built businesses around monitoring intrusion and life safety sensors. Then came the addition of controlling lights, locks and thermostats. That’s all good, but now it’s time to think about providing remote management and proactive monitoring of more devices. Technology offers new ways for dealers to display their professionalism and take control of their customers’ systems – and their businesses. 


(Dave Mayne is chief revenue officer for St. Paul, Minn.-based Alula, the leader in smart security and system communications for professional installers)




Alula Services Create a Community for Alarm System Response

Alarm Verification Services and Alula Messenger create a collaborative environment to reduce false alarms and increase system use.

St. Paul, Mn. – March 15, 2022 – Alula, a leader in smart security and system communications for professional alarm dealers, today announced two new service enhancements – Alarm Verification Services and Alula Messenger – enabling system owners to create a community for responding to system alerts and alarms in real-time. Maintained by the system owner, the notification and response community may include family members and neighbors.

Community members may act on alerts and alarms resulting from detected intrusion events as well as day-to-day activities based on video clips from integrated cameras. The user’s response team receives real-time notifications and communicates with other members through the Alula Smart Security App. 

Warren Hill, Alula’s Vice President of Marketing, said the service enhancements create a home monitoring and control platform capable of checking on events that might include:

  • Inadvertent alarm activations
  • Temperature or water leak alerts from inside the home
  • Ensuring children arrive home safely from school
  • Safety checks on elderly adults living independently

Both Alarm Verification Services and Alula Messenger enable system owners to create an established support community,” he said. “These new tools enable community members to quickly investigate, collaborate and communicate with each other and their monitoring center.”

The new service enhancements reduce false alarms and the related penalties imposed by certain jurisdictions by verifying actual alarms. System users create and maintain their lists, which greatly increases the chances of them remaining up to date. 

Historically, the creation and maintenance of lists have fallen to alarm dealers or monitoring centers. Frequently, regular updates were not made, resulting in monitoring centers struggling to locate the right people and wasting valuable time and money responding to events.

These new features will bundle with other Alula system services and be available exclusively through professional alarm dealers and system integrators and provide them another way to increase their monthly revenue.

“These new features were designed to help dealers reduce account attrition by providing an alarm system that’s more relevant and integral to a customer’s everyday life,” said Hill.


Alula’s fire, security and home automation solutions are purpose-built for today’s independent security dealer and integrator professionals. Alula offers end-to-end alarm and interactive services, mobile app, dealer portal, wireless security/smart home system, universal communicators, translators, cameras, sensors and more. Alula’s mission is to provide differentiated security, automation and smart property solutions that help professional alarm dealers and integrators grow their business more profitably.


For more information about Alula, visit


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Service Status Page Adds Transparency To Alula Services And Relationships

When you’re troubleshooting operational problems with one or more customer systems, the immediate need is systematically eliminating the variables.  Is there trouble with the device you’re working with, the customers’ internet connections or with Alula‘s service platform?

Ron Long, Alula’s Chief Experience Officer, understands the need for quick problem resolutions. That’s why Alula recently developed a Service Status page, enabling dealers to immediately ensure all Alula services are fully operational and eliminate a variable from the troubleshooting equation. 

“We want to provide visibility and transparency of our operations,” he said. “Now, when dealers encounter a problem, they can go to our website and immediately see if there is an incident in progress, planned maintenance or software updates that might impact service.”

Dealers have access to the new site 24/7, and once subscribed, they choose to receive notifications via text message or email when interruptions occur. Any member of a dealer’s team may subscribe. 

Long said, “Planned, impactful maintenance events are posted in advance. If unexpected events occur, we will post planned corrective steps and provide an anticipated time for when services are expected to resume.”

The Alula Service Status is broken down into functional component groups that span all dealers, including signal relay, video and cellular services, notifications, AlulaConnect, and mobile applications. API services are shown for dealers using them for custom integrations and enterprise services, such as email and voice services, to interact with customers. Service history and availability figures are shown for each component.

“We have redundant systems, so when we have a service platform event, over 99.9% of the time it’s completely invisible to end-users and the dealers,” said Long. “We’ll use this site only for events impacting operations. Unfortunately, they do happen on very rare occasions.”

Rather than being added to the AlulaConnect platform, the Service Status page is an external site. If the AlulaConnect portal is unavailable, the status page will still help dealers locate potential causes and let them know Alula is aware of a problem and working to resolve it. 

Long indicated that dealers were enthusiastic after previewing the site. 

“Our customers expect a high level of transparency from Alula,” he said. “We see the Alula Service Status page as another way to maintain and increase the level of trust we’ve developed by working closely with our dealer community.”

Visit the Alula Service Status page for more information about subscribing or visit AlulaConnect.